INCAT, a global leader in engineering services outsourcing (ESO) and product development IT services, has announced the appointment of Indraneel Ganguli as INCAT Chief Marketing Officer (CMO). He will report directly to INCAT CEO Warren Harris and will be responsible for development and implementation of INCAT marketing and brand strategies worldwide.

“I am confident that with his background and experience, Indraneel and the global marketing team he will lead, will make significant contributions to the transformation of INCAT and real progress toward the goals of INCAT 500,” said Harris. INCAT 500 is an initiative, launched by Harris in April 2007, designed to transform INCAT and position the company to dominate the world’s ESO market, while more than doubling its worldwide work force by 2010.

“Marketing starts and ends with a sense of enterprise that includes original and creative ideas working for the brand and the business,” Ganguli said. “The key is to delight your stakeholders always.”

Prior to joining INCAT, Ganguli served as Vice President – Global Marketing and Communications of Satyam, a global IT consulting and services provider; and as Director – Marketing of Nipuna, a Satyam affiliate organization. Under his leadership, Satyam emerged as one of “India’s Best Brands” as awarded at the Asia Brand Congress in 2007.

With more than 15 years of diverse marketing and brand-building experience, Ganguli likes to straddle different businesses, domains and portfolios. In his career, he served companies such as Bharti Broadband Networks, Bates and Lintas. He also was involved in the brand-building processes for international majors including Coca Cola, ITC, Philips and Dulux. With a Business Major in Marketing, Ganguli frequently takes time off from his schedule to speak at various professional forums and academic institutions.

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