Movico Technologies Private Limited, an innovative technology startup in the video software products domain, focused on helping video content producers enter the digital age and extract the maximum value on their existing inventories/libraries and collections, today showcased India’s first Digital Asset Management/Production Management System for Television and Film Producers at BES Expo 2008, the 14th Annual Conference cum Exhibition on Terrestrial & Satellite Broadcasting.

The Movico System, codenamed MediaBaron is designed to meet the needs of the ever increasing number of content producers and television channels. It integrates all the elements of production and provides a single-point control over the entire process. MediaBaron consists of several modules for various stages of production, with information of each stage available to the others on a single, consistent user-interface.

“As the number of channels proliferates, broadcasters face increasing competition to differentiate themselves. The key to gaining a competitive edge lies in having an advanced digital video asset management system. ”, said Mr. Arvind Jha, Director & Co-Founder Movico Technologies. “MediaBaron is a sophisticated, tightly integrated, multi-purpose video production, storage and broadcast management system that lets viewers discover and watch the content in new ways”, he added.

Mr. S. N. Rai, Director & Co-Founder added, “We are proud to demonstrate our vision for asset tagging, storage and multi-channel access at BES 2008. Our visitors are excited by being able to search for specific clips within a film library and quickly view/download/stream what they like to their PCs or Mobiles. This will bring in a whole new way to access entertainment content. Movico is delighted to be at the forefront of this exciting movement.”

MediaBaron family of products and solutions suit all kinds of producers and distributors of content.

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MOVICO TECHNOLOGIES PRIVATE LIMITED

About Movico Movico Technologies is a technology startup in the video software products domain, focusing on integrating PC, Mobile and internet technologies, to bring next generation video software solutions for Mobile VAS, TV/Film/Video production and internet based video applications.

Our Vision Movico will bring to customers new software products in the video space that integrate the advances in technology to address the unmet information management and entertainment needs of people.Movico will constantly challenge established and conventional ways of providing content to consumers, and will pioneer new ideas and technologies that can place video content anywhere, at any time.

Business Model Movico products, like all software platforms, will be available licensed-to-use for anyone involved in video content aggregation, distribution, redistribution, as well as to anyone seeking innovative and interactive video platforms and collaborative tools. For companies developing their own video-based products, Movico offers product R&D services, on a revenue-share and IP-share basis.

Our Products Movico has a range of ready and under development products including MediaBaron (A Digital Asset Management and Production Workflow System for TV and film producers), Mobile VAS Solutions for content owners, and Internet based video collaboration solutions.

Our Services Movico offers Media Process Outsourcing, including content digitization, content management and content distribution.

Our Strengths Movico is one of the first Indian companies to build solutions for the media and entertainment industry. Our strength lies in our vision for the future of information and entertainment distribution, and our in-depth understanding of the ground realities at work every day.

Our team is highly qualified and experienced in technology, media production, as well as marketplace dynamics – all of which are necessary ingredients in building a successful new media technology business.

Movico Founders Arvind Jha has over 21 years of software product development and business experience, in senior management roles with leading global software companies including Adobe India.

Shailendra Nath Rai is a professional with over 24 years of varied business experience having worked in large companies like LG Electronics and Xerox. He is also considered a visionary in supply-chain management.

VN Saroja has more than 18 years experience in senior management roles across various enterprises, which include Naukri.com where she was a co-founder.