Frost & Sullivan has selected Aspect Software, Inc., the world’s largest company solely focused on the contact center, to receive the 2006 Asia Pacific Frost & Sullivan Growth Strategy Leadership Award for its outstanding achievement in the Asia Pacific contact center applications market. The award recognizes Aspect Software for its implementation of unique and innovative strategies to penetrate the market and acquire new customers in 2005.

“By developing and deploying contact center products and services, maintaining strategic partnerships with channel partners, and adopting an acquisition strategy to create a complete contact center offering, Aspect Software has emerged as a major player in the Asia Pacific contact center market registering strong year-on-year growth in 2005,” says Frost & Sullivan industry analyst Shivanu Shukla. “The company continues to increase its alliances and channel partner network in the region to reach its customers and meet their needs more effectively.”

The Aspect Software product and service offerings in the automatic call distributor (ACD), computer telephony integration (CTI), dialer, and workforce management space saw a growth of 20.4, 21.4, 27.0, and 20.7 percent respectively.

“We are extremely excited about receiving the Frost & Sullivan award for the second consecutive year,” said Pramod Ratwani, Vice President Asia Pacific and Middle East for Aspect Software. “The award is a reflection of our relentless commitment to enhancing the level of customer service in Asia Pacific by continuously developing and delivering world class technology for our customers to boost their business operations.”

Aspect Software is currently expanding its focus on the hosted contact center space by offering products, like Aspect® EnsemblePro™, that enable multi-tenancy functionality. The company has secured a contract with Telstra in Australia and is looking to develop partnerships with other service providers in New Zealand, the Philippines and India.

The company continues to set itself apart by not only offering the best contact center products, but also by emphasizing its service offerings - professional, educational and technical. The Aspect Software ‘go-to-market’ strategy in Asia Pac has been the effective use of this approach, focusing on medium-to-large contact centers with 200 seats and above. This is in line with its target industries such as telecommunications, transportation, financial services, healthcare, airline, retail, government, utilities, insurance, travel, telemarketing, and entertainment.

The Aspect Software unified offering, Aspect EnsemblePro, has seen a great deal of interest in emerging markets such as Thailand and South Korea, particularly in greenfield sites. In addition, the company’s best selling products in the ACD space, namely Aspect® Spectrum® ACD, Aspect® CallCenter® ACD, as well as its Aspect® Customer Self Service™ voice portal product, have seen rapid adoption in countries where contact centers are aggressively expanding, such as India, China, Thailand and the Philippines. The Aspect Software Contact Center Performance Optimization line of products, such as Aspect® eWorkforce Management™ and Aspect® Quality Management™ have also been extremely successful in countries like India, Australia and Japan.

Aspect Software offers attractive packages to its partners, which include increased revenue opportunities, differential products and services, enhanced business efficiencies, improved customer relationships, and leading support services.

Towards enhancing its brand name in Asia Pacific, Aspect Software has been actively partnering with organizers of conferences, exhibitions and conventions. While countries such as India, South Korea, the Philippines and Australia are its core markets, it also seeks to strengthen its foothold in other ASEAN countries such as Malaysia, Singapore and Indonesia.

“Adopting an aggressive marketing focus on key industry verticals, channel expansions, and a unified solution strategy, Aspect Software managed to grow its business in Asia-Pac by 23.8 percent in 2005,” notes Shukla. “It also remained one of the major vendors in the workforce management segment.”

Through its acquisition strategy, Aspect Software has been able to provide its customers with a complete suite of contact center solutions. With its strong marketing efforts and unique unified technology strategy, the company has gained tremendous traction in the Asia Pacific region. In recognition of its market growth, Frost & Sullivan presents Aspect Software with the 2006 Growth Strategy Leadership Award in the Asia Pacific contact center applications market. Each year Frost & Sullivan presents this award to a company that has demonstrated exceptional growth strategy within its industry.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

Note: Aspect, Spectrum, CallCenter, Customer Self Service, EnsemblePro, Uniphi Suite, eWorkforce Management, Quality Management and Aspect Software are registered trademarks of Aspect Software, Inc., in the United States and other countries. All other trademarks or tradenames are the property of their respective owners.

About Aspect Software

Aspect Software, Inc., the founder of the contact center industry, is the world’s largest company solely focused on providing proven, innovative contact center products and services that enable the key business processes of customer service, collections, and sales and telemarketing. Each day, thousands of in-house and outsourced contact centers around the globe conduct more than 125 million customer interactions using Aspect Software products. We believe in using the power of technology to positively transform the customer-company experience. That belief has led us to accept the challenge of developing the world’s most reliable Automatic Call Distributors (ACDs), most trusted dialers, most widely-used and respected workforce management (WFM) solutions, most flexible Voice Self Service systems and the industry’s first and most comprehensive unified, multi-channel contact center solution. Headquartered in Westford, Mass., Aspect Software has operations across the Americas, Europe, Africa, the Middle East and Asia Pacific. For more information, visit www.aspect.com.

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit www.frost.com.

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Aspect Software, Inc., the founder of the contact center industry, is the world's largest company solely focused on providing proven, innovative contact center products and services that enable the key business processes of customer service, collections, and sales and telemarketing. Each day, thousands of in-house and outsourced contact centers around the globe conduct more than 125 million customer interactions using Aspect Software products. We believe in using the power of technology to positively transform the customer-company experience. That belief has led us to accept the challenge of developing the world's most reliable automatic call distributors (ACDs), most trusted dialers, most widely-used and respected workforce management (WFM) solutions, most flexible voice self-service systems and the industry's first and most comprehensive unified, multi-channel contact center solution. Headquartered in Westford, Mass., Aspect Software has operations across the Americas, Europe, Africa, the Middle East and Asia Pacific. For more information, visit www.aspect.com.