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Source: http://www.indiaprwire.com/pressrelease/health-care/2010081759353.htm

EVA BIO TRADE X PVT LTD ANNOUNCES A JV WITH LAMAR NATURAL PRODUCTS PVT LTD (CIPLA)

Rs 100 cr target is set in the first year of its operation

Pune, Maharashtra, August 17, 2010 /India PRwire/ -- Eva Bio Trade X Pvt Ltd. is one of the city's leading pharmaceutical companies and provides high quality, affordable and innovative solutions in medicines and treatment. The company which is an initiative of Prashant Chaudhary and Ajay Kumar Mehra was started a year back.

The duo together has now announced a joint venture with Lamar Natural Products Pvt Ltd (Cipla). The pharmaceutical products are manufactured by Cipla and its allies Lamar in different categories that range from lifestyle, men, women, to child care segments.

Eva Bio Trade X Pvt. Ltd. will be the marketing partner for these products in India. Lamar Natural products Pvt. Ltd. (Cipla) will be taking care of the production while Eva Bio Trade X will explore the marketing possibilities. In addition, Eva Bio Trade X Pvt. Ltd. will establish the network of supply chain management and marketing team across the country. Priority of both the organizations is to create a strong presence in OTC & FMCG segment.

Present at the press conference Shonal Lulla, MD, Lamar Natural Products Pvt. Ltd (Cipla) shared, "All the products are exported to 180 countries and are now being launched in India under the joint venture of "Eva Bio Trade X Pvt Ltd" along with Lamar Natural Products Pvt. Ltd(Cipla) which is a renowned pharmaceuticals corporate".

With a plan to achieve a target of Rs 100 cr in the first year of its operation, Prashant Chaudhary, Director, Eva Bio Trade X said, "Eva Bio Trade X envisions bringing into India some specialized products for the mass. All the products will carry premium benefits at affordable price for the mass. The main objective of the company is to make premium quality products reach to the mass through their professional network of distribution and marketing. The company also foresees to open a gateway to many multinational brands/companies. Eva is also working on some social cause projects and plans to come out with some concrete solution".

Ajay Kumar Mehra, Director, further added, "We at Eva express its sincere thanks to likeminded people joining in this venture. Our Company is very much committed to provide high returns to its distribution team mates specially C&F s from all over the country. And also assures good return of the money to their customers. The main objective will remain to provide true value of money to its customers, distributors and its associated people."

Products by Eva Bio Trade X Pvt Ltd.

The company would like to thank DaKaizen Pvt Ltd. For the contribution in making this event a success.


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