Dettol donates Antiseptic Liquid and Soaps to Flood Hit Bihar

"Distributes free Dettol Antiseptic Liquid and Dettol Soaps to over 40,000 families affected by the devastating flood. Save the Children, a leading NGO will help Dettol in this noble mission."

Mumbai, Maharashtra, September 25, 2008 /India PRwire/ -- Dettol, under its Dettol Surakshit Parivar Program, today announced flood relief initiative in the form of free donation of Dettol Antiseptic Liquid and Dettol Soaps to the flood affected people of the state of Bihar. This joint operation has been undertaken by Reckitt Benckiser India and Save the Children India to ensure appropriate protection to the flood affected families to help prevent against post flood infections & diseases in the devastated state. Over 40,000 pieces of Dettol Antiseptic Liquid and Dettol Soaps will be distributed free among the flood affected people. Dettol will distribute this flood relief material in partnership with leading NGO “Save the Children”. The relief material was handed over to Mr. Prabhat Kumarfrom Save The Children, by Mr. Neeraj Kumar Singh, Ares Sales Manager (Bihar) Reckitt Benckiser India Ltd.

Contamination of water in an after - flood situation is one of the most common causes of water borne diseases. Untreated water can be contaminated with a wide variety of infectious organisms like bacteria, virus, protozoa and worms that lead to a plethora of water borne diseases like diarrhea, cholera, jaundice, typhoid etc.

Speaking on the occasion, Mr. Chander Mohan Sethi, Chairman and Managing Director Reckitt Benckiser India said, “Involvement of private participation in such type of a disaster will go a long way in ensuring fast relief to the affected people. I believe giving Dettol to the people will help protect them to from diseases and infections. We are committed to doing our best to helping people cope with this disaster.”

Mr. Thomas Chandy, CEO, Save the Children, India said “We appreciate Reckitt Benckiser and Dettol’s timely help and being our partner in this mission to provide relief materials to flood affected areas in Bihar. This is a timely assistance which will help protect from illness. .”

Notes to Editor

About Dettol and Reckitt Benckiser:

DETTOL is a brand of Reckitt Benckiser and has stood for “trusted protection” in India since 1933. The brand is endorsed by the Indian Medical Association and has consistently been voted as one of India’s Most Trusted Brands (ORG Marg Brand Equity Survey).

Reckitt Benckiser (India) Limited, formerly known as Reckitt & Colman (India) Ltd is one of the fastest growing consumer goods companies in South Asia. In India, it has many brands namely - Dettol, Harpic, Mortein, Lizol, Cherry Blossom, Vanish, Easy Off Bang, Veet, Colin, Disprin, Strepsils, Clearasil and others. It has major presence in home and personal care, surface care, fabric care, pest control and healthcare. The Company has operations in 60 countries, sales in 180 and employs 22,000 people around the world. Globally Reckitt Benckiser plc is headquartered in Slough just outside London, UKand is listed on the London StockExchange.For more information visit: www.reckittbenckiser.com

About Save the Children :

Save the Children, Bal Raksha, Bharat is an independent member of the International Save the Children Alliance. We fight for children's rights and deliver immediate and lasting improvements to children's lives in India. Save the Children has existed in India since pre-independence days and is currently working in 11 states and union territories of India. Our current priorities are increasing children's access to a quality education; protecting children from abuse , exploitation and neglect; working with children affected by HIV AIDS, and assisting children and their families being better prepared for emergencies and coping in their aftermath.

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