Aavishkaar VC funded Milk Mantra launches Milky Moo milk

Milk Mantra, a VC funded dairy startup, has launched its flagship brand Milky Moo. For the first time in India, fresh milk is being delivered through a unique direct to home (D2H) distribution system of the company. The product portfolio currently boasts of no need to boil pasteurised milk and fresh paneer.

Milky Moo - the contemporary & urbane flagship brand of Milk MantraMilky Moo - the contemporary & urbane flagship brand of Milk Mantra

Milky Moo Milk and Milky Moo Paneer launched in Bhubaneswar & CuttackMilky Moo Milk and Milky Moo Paneer launched in Bhubaneswar & Cuttack

Milky Moo on chiller shelves in storesMilky Moo on chiller shelves in stores

Milky Moo vans roll in!Milky Moo vans roll in!

Bhubaneswar, Kolkata, Orissa, January 6, 2012 /India PRwire/ -- Milk Mantra, an Aavishkaar VC funded dairy startup, has launched its flagship brand Milky Moo. The product portfolio currently boasts of fresh pasteurised milk in a unique packaging format and product proposition of being truly pure, hence not needing any boiling. And also, they've launched fresh paneer with extended shelf life. All this being manufactured out of a spanking new dairy plant in Odihsa, assembled in collaboration with global processing & packaging technology experts Tetrapak, MultiVac & DeLaval.

For the first time in India, fresh milk is directly entering consumer homes and pantries through the D2H (direct to home) distribution by the dairy company. Each morning thousands of pouches of milk are being transferred from the plant to the twin cities of Bhubaneswar and Cuttack.

Says Srikumar Misra, the founder CEO of MilkMantra "the MilkyMoo brand is all about 'Truly Pure' dairy products, packed using latest global technology. The first of its kind TRIPAK packaging helps preserve the freshness and purity of the products for a much longer period. Our unique Direct to Home (D2H) delivery mechanism is yet another effort to retain the purity of our products over the last mile - it uses our own cold chain to directly supply the families registered with our program. We plan to extend this program to major cities in eastern India'' The company also has plans to enter the yogurt and functional dairy drinks segment, so keep watching this space, he says, signing off.

For more details on the brand please visit www.milkymoo.com

Visit the facebook page of Milk Mantra to know more about the company and the Ethical Milk Sourcing Programme

Notes to Editor

We are a little company with some big ideas about offering natural, healthier milk products to urban consumers, whilst making an honest effort to sustainably enhance rural lives - we're starting up in Odisha!

We are the first agri-food startup venture to be VC funded. Aavishkaar VC is our anchor equity investor. IDBI Bank is our debt funding partner. Milk Mantra was founded in August 2009 by Srikumar Misra to build an exciting & engaging food brand that would leverage product brand capital to help improve the lives and businesses of the famers in Odisha, an oft neglected and under marketed region of India, and also to provide pure healthy milk to consumers.

Our flagship brand 'Milky Moo Milk - Truly Pure. No Need to Boil' has been launched in October 2011. Our second product offering, Milky Moo Paneer, fresh paneer with a shelf life of more than 20 days will be launched in December 2011 in other eastern markets like Kolkata, Jamshedpur etc.

Our Ethical Milk Sourcing Programme ensures that not only does the farmer get the right price each and every time, but also, our network farmers are able to access a variety of extension services aimed at bringing in quality and clean milk production. Via this programme we aim to bring in overall dairy development in Orissa and neighboring states. We believe that Happy Farmers means Happy Cows = Best Milk!

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Milk Mantra Dairy Pvt. Ltd recent press release(s)

Milk Mantra - Ethical Milk Sourcing Programme impacts 4000 farmers; aims to include 20,000 by end 2012

In search of the source - the MOO effect by Lt Col (Retd) Ashit Mahapatra COO Milk Mantra