Sanjeev Kapoor and Better Value Brands launch 1st Global Chain of Indian Restaurants
Rs. 100 crore joint venture to set-up 70 outlets across continents in 12 months
Tweet-- Indian food will never be the same again! India's most celebrated Master Chef, Sanjeev Kapoor has joined hands with corporate multi-brand entity, Better Value Brands (BVB) to launch the country's first global chain of Indian restaurants, called "Indii." This Rs. 100 crore joint venture plans to set up 70 Indii outlets across the country, and also aims to reach out to the Indian diaspora in different continents in the next 12 months.
Indii will be different from other Indian restaurants in not just the kind and quality of food it serves patrons, but also in the experience it offers. It will be the place for food lovers to 'eat, shop, relax' and take home with them signature Indii food products such as sauces, chutneys, special spices and other gourmet ingredients. Indii promises its patrons Indian food that is chic and healthy in an ambience that matches the dynamic lifestyle of today. It will appeal to the young and old alike, whilst it continues to draw Indian and international audiences in its fold.
Speaking at the launch, Master Chef and gourmet food expert, Sanjeev Kapoor said, "Indian food offers a palette of flavours with aromas that travel far and wide. As more and more food lovers enjoy Indian cuisine, it was imperative to put together a product that was 'Indian food of today and tomorrow' and would integrate a fine blend of taste, health and tradition. Indii is a concept that was simply waiting to happen. My passion for food is perfectly complemented in the proven business experience of the Better Value Brands Team."
BVB Limited is an established corporate entity with diversified interests in the fields of fitness, education, arts and culture. In a short span of time, it has successfully established several leading brands with a national footprint in a combination of company-owned and franchise outlets. Promoted by Vinayak Gawande, Harsha Bhatkal and Anant Gawande, BVB carries the heritage of the 83-year-old Popular Prakashan Group and the over 50 years old Gawande Consultants. This group is one of the promoters of Talwalkar Better Value Fitness, Brainworks Educational Resources and Foundation B&G.
Harsha Bhatkal, Director, Better Value Brands Limited, said "At BVB, we've enjoyed taking on successful brands and giving them a pan-India presence. For a company that traverses fitness, education and the cultural arts, food was perhaps the next logical vertical for us to occupy. With a proven track-record in creating national brands, and given Sanjeev's expertise with food and successfully running award-winning restaurants, we are proud to present Indii!"
Notes to Editor
About Better Value Brands Limited
The BVB Group has diversified business interests best represented by brands such as Talwarkars Better Value Fitness, Brainworks Education and Foundation B&G. With a keen eye and astute business sense, the group has successfully created a pan-India network of company owned and franchise outlets for each of these brands, giving it a national footprint.
BVB and the Talwalkar family came together to form Talwalkar Better Value Fitness in 2003. Since then Talwalkars has become the leading fitness company in India with 65 gyms in over 35 cities of which 20 have opened in last 12 months. The company is in the process of opening another 35 gyms in next 12 months.
Brainworks, an education venture of the Group, is involved in running a chain of company owned and franchise pre-schools. In two years of operation, Brainworks has a presence across 11 cities and manages a chain of 40 centres with a mission to provide quality and affordable education. Brainworks employs over 150 trained specialists including a management team and plans to expand its operations to 20 cities in the coming year. With offices across Mumbai, Delhi, Bangalore, Pune and Nagpur and a core team of Franchise, Marketing and Education specialists, Brainworks is positioned to be in the top three brands in pre-school education.
Foundation B & G is a cultural initiative by Better Value Brands to undertake knowledge based activities in the field of art. The Foundation has planned a publishing programme that includes entry-level, intermediate and specialist books. Over last few years the Foundation has supported multiple national and international art camps (in Kashmir, Morocco, Sri Lanka, Turkey, Mexico, Egypt, France, and Jordan etc), with more than 200 artists from different parts of India. It has also organized art exhibitions, educational workshops and discourses in different parts of India.
About Sanjeev Kapoor
Sanjeev Kapoor is the most celebrated face of Indian cuisine today. Chef Extraordinaire, TV show host, author of best selling cookbooks, restaurant consultant, architect of a unique range of food products and winner of numerous culinary awards, Chef Kapoor is living his dream of making Indian cuisine the number one cuisine in the world and empowering women of this country towards making a healthy India - the motto being 'Eat Well Live Well'. He has won several awards and accolades, both national and international, and continues to reach out to millions of food lovers through www.sanjeevkapoor.com
