Del Monte Zingo and Twango Wins India Star 2010 IIP Awards
National Award for Excellence in Packaging and Packaging Machinery-Design & Development
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-- Del Monte, one of the largest and best known international food brands brought to India by FieldFresh Foods Pvt. Ltd., has added yet another feather to its cap by winning the prestigious India Star 2010 IIP Awards. "India Star Awards" instituted by the Indian Institute of Packaging (IIP), the premier award amongst country's packaging fraternity.
The esteemed National Award has been awarded to Del Monte for its multilayer sauce bottles Zingo and Twango under the "Food Packaging Design' category. The award is recognition of Excellence in packaging design, innovation, technology, pack construction, material usage and environmental concerns. Del Monte's innovative packaging design was developed by Bangalore-based packaging major Manjushree Technopack Ltd. The design is not only innovative and attractive but this multi-layered plastic bottle also allows a shelf-life of 6-12 months and allows preservation of sauces' original flavour and taste, as compared to an ordinary plastic bottles available in the market that only help maintain 4-5 months long shelf-life. The six layers of the multilayered packaging material create a proper barrier to the elements and maintain product taste, qualities and aroma perfectly above and beyond the stated shelf life. Del Monte offers the most varied range of sauces in squeezy packaging, apart from Del Monte Zingo & Twango, Del Monte Tomato Ketchup & Mustard Now are available in a squeezy pack.
Speaking on the occasion, Yogesh Bellani, Business Head, Del Monte Foods Business, FieldFresh Foods Pvt. Ltd said, "It's a great honor and a significant milestone for Del Monte to receive such a prestigious award in spite of being a new entrant in the market. This award is also a testament of our products quality and our unfailing commitment towards the customers.
Packaging plays a crucial role in increasing consumer interest in Ketchups & Sauces and in creating brand loyalty. With this packaging we wanted to provide the Indian consumers with a novel, attractive and appealing to the eye pack which is easy to use. It also helps in maintaining the original taste and flavor of Del Monte sauces for a longer duration." He added
Indian Institute of Packaging is the only national Institute representing India at Asian Packaging Federation (APF) and World Packaging Organisation (WPO). Its aim is to encourage improvements and give recognition to innovative concepts in packaging. The Award Contest established in 1972 is firmly entrenched and most popular & premier event for India's Packaging fraternity.
Notes to Editor
About Del Monte
Brand Del Monte has 118 years of rich international heritage during which it has been synonymous with quality and taste. The brand originated in the US and is now available all across the globe. The Del Monte range of branded processed food products includes Fruit drinks, Ketchup & Sauces, Packaged Fruits and the Italian Range consisting of Pasta, Olive Oil and Olives/Jalapenos and a Culinary range which is aimed at HORECA, Foodservices and QSR industries.
Del Monte was brought to India in 2007 by a joint venture between Bharti Enterprises and Del Monte Pacific Ltd. The JV is called FieldFresh Foods Pvt Ltd.
Bharti Enterprises is one of India's leading business groups with interests in telecom, agri business, financial services, retail and manufacturing. Del Monte Pacific Ltd, headquartered in Manila, Philippines, is engaged in the production, marketing, and distribution of Del Monte products in the select Asian markets.
FieldFresh Foods Pvt Ltd besides offering Del Monte range of Food & Beverage products, also sources and markets fresh produce for domestic as well as export markets. The company's vision is to be the most trusted and innovative provider of branded fresh fruits, vegetables and processed food products in India.
For more information please log on to: http://www.fieldfreshfoods.in/ and www.worldfoody.com
