Baskin Robbins gifts smiles to Make- A- Wish® Foundation kids
Baskin Robbins, a leading name in the ice cream industry, is playing the role of Fairy godmother for the courageous kids of Make-A- Wish® Foundation of India this month! The brand has joined hands with Make-A- Wish® Foundation of India as a part of their month long celebrations commemorating 65 years of their existence.
Tweet-- Baskin Robbins, a leading name in the ice cream industry, is playing the role of Fairy godmother for the courageous kids of Make-A- Wish® Foundation of India this month! The brand has joined hands with Make-A- Wish® Foundation of India as a part of their month long celebrations commemorating 65 years of their existence. Through this initiative, Baskin Robbins seeks to bring sunshine into the lives of children of Make- A -Wish® Foundation. As per this initiative, one rupee would be contributed to the foundation from every order of ice cream bought throughout the month. This activity is only taking place in Mumbai, Delhi and Bangalore throughout July.
Commenting on this tie up the Mr. Subroto Mukherjee, Chief Operating Officer, Baskin Robbins, said, "Baskin Robbins has been synonymous with fun and frolic. Our objective is to give people a reason to smile. As a part of our anniversary celebrations, we decided to associate with Make-A- Wish® Foundation of India and bring joy and happiness to the kids fighting life- threatening illnesses. Make -A-Wish® Foundation imbibes the same spirit as ours, and we are really proud of this association."
The National Coordinator - Corporate Partnerships & Communication, Ms. Sadaf Hussain, Make-A- Wish® Foundation of India said," We are very happy with this association as it gives us the wherewithal to drive our cause forward. Every day we receive so many wishes which at times are difficult for us to fulfill, with the current market scenario. We really appreciate the gesture of brands like Baskin Robbins who step in to help us fulfill more wishes."
Notes to Editor
About Baskin Robbins
Baskin Robbins started in India back in 1993 when they opened their first store in Mumbai. Today they are spread across the country with more than 400 outlets in 90 cities besides catering to other premium channels like star hotels, leading airlines, malls, multiplexes and top retail chains across India. Baskin Robbins is one of the diverse businesses of the Graviss Foods Pvt. Ltd. It has an exclusive franchise for the SAARC region. A well known name in the hospitality industry, the group has leading brands like RICH cream, The Intercontential Hotel, Grand Mayfair, Banquets and Celebrations across various cities and Kwality ice creams (Middle East).
About Good Relations India (GRI)
Good Relations India was founded in 1988, is the nations first independent PR Consultancy and has branch operations in Mumbai, New Delhi, Bangalore, Chennai, Hyderabad, Kolkatta & Pune and 40 affiliates covering pan-India. With proven credentials in creative communication and a full service agency with strong quality processes and monitoring channels, GRI has around 80 dedicated PR professionals and has a cross-section of experience across sectors. Some of its esteemed clients include Apple, Bates 141, Cartier, Crossword, Radio City 91.1 FM, Rediff.com, Rexam HTW, TNT, Jaeger-LeCoultre and many more.