Carlsberg attains momentous position amongst the world's best
Only beer company to qualify as a reputable company
Tweet-- A recent consumer study conducted by Reputation Institute declared Carlsberg as one of the world's most reputable company, thus reinforcing Carlsberg's brand promise to its consumers. With a qualifying score of 70.31, that allows a brand to gain membership on Reputation Institute's list of world's most reputable companies, Carlsberg has successfully set its position as a company recognized for building strong relationships. This year the World's Most Reputable Companies list also includes Google, Sony, The Walt Disney Company, BMW, Daimler/Mercedes-Benz, Apple, Nokia, IBM, The Coca- Cola company Microsoft, Johnson & Johnson, Singapore Airlines, Samsung Electronics, Procter & Gamble.
The study was based on a thorough assessment of parameters like product and services, innovation, workplace governance, citizenship, financial performance and leadership and measured the reputation of 600 of the world's most prominent companies. Powered by Survey Sampling International for data collection across 24 countries, the study provides a first ever assessment of the global reputation landscape -- the companies that are most liked, trusted, and respected by the general public.
Commenting on the results of the study Mr. Soren Lauridsen, Managing Director, Carlsberg India said: "We are delighted with the results and proud to be the only beer company among global leaders. Our constant thirst for best things in life; from people, to products and culture has propelled us to undertake risks time and again. Quality and innovation being the cornerstone of Carlsberg, we are constantly brewing a better tomorrow for our consumers, community and people we work with. This recognition will only encourage us to raise our benchmarks going forward."
The study that was conducted in two parts, evaluated the reputations of the world's 600 largest companies in their home countries in the first phase. The highest rated companies in each of 32 countries were then selected for a second study that also rated the world's most visible and valuable corporate brands provided they had above average home country reputations.
Nicolas Trad, Managing Partner, Reputation Institute said: "The key insight from this analysis is that people care more than ever about the companies behind the products and services they use. Companies can create deeper connections with consumers than products alone can achieve, and they do this by speaking out about who they are as companies and engaging on what matters to them. Getting the word out helps drive business results."
Notes to Editor
About Carlsberg
Carlsberg the leading brewery group was launched in India in 2007. Globally Carlsberg A/S portfolio includes more than 500 brands of beer and other non-alcoholic beverages through ownership and acquisitions. Carlsberg in India aims to be the popular choice across all segments by offering premium international quality beverages to Indian consumers through brands like Carlsberg, Palone and Tuborg. In India, Carlsberg breweries are operational in Himachal Pradesh, Rajasthan, Maharashtra and West Bengal.
About Reputation Institute
Reputation Institute is the world's leading reputation consulting firm. As a pioneer in the field of brand and reputation management, Reputation Institute helps companies build better relations with stakeholders. With a presence in 30 countries, Reputation Institute is dedicated to advancing knowledge about reputation and shares best practices and current research through client engagement, memberships, seminars, conferences, and publications such as Corporate Reputation Review and Reputation Intelligence. Reputation Institute's 2010 Reputation Pulse is the largest study of corporate reputations in the world, identifying what drives reputation and covering more than 1,500 companies from 34 countries annually. Reputation Institute provides specific reputation insight from more than 15 different stakeholder groups and 24 industries, allowing clients to create tangible value from their intangible assets. Visit www.ReputationInstitute.com to learn how you can unlock the power of your reputation.