Top 'N Town ice creams all set to delight Mumbai
Company opens its exclusive premium category ice cream parlour at Oshiwara Andheri (W)
Tweet
Top N Town Ice cream parlour at Oshiwara Andheri (W), Mumbai
-- Top 'N Town ice cream, the leading ice cream brand from Ramani Ice Cream Pvt. Ltd (RICPL) is all set to capture the hearts of people and take Mumbai by storm. The company opens its exclusive premium category ice cream parlour at Oshiwara Andheri (W).
Top N Town has core philosophy of Value for Money (VFM) i.e. to give best quality product at the most affordable price. Besides which the company is diligently working towards introducing a host of flavors. Through expansion of distribution network, creative marketing, consumer education and product innovation TOP 'N TOWN would leverage effectively on rising income levels and growing affluence among Indian consumers
The specialty Natural ice creams would be manufactured with 100 percent natural ingredients and will be available in following seven flavours - Alphonso, Sitaphel, Strawberry, Litchi, Coconut, Guava and Chiku. This niche ice cream range will be available only at exclusive brand stores across the country.
Arun Ramani, Managing Director, said, "Mumbai is dream destination for any organization expanding in India. After this we have future expansion plans and we intend catering with our finest products to people in States like Gujarat, Karnataka, Uttar Pradesh, Andhra. We already have a fully operational plant at Nashik that would cater to the needs of Goa, Mumbai, Gujarat and Karnataka. We are also working on the premium segment of ice-creams to deliver our best to our new customer base. Top N'Town is everyone's favourite brand and we have no plans in pipeline to launch any other brand.
Subhash Mistry, Sr.Manager- Marketing, comments on the marketing strategy: "We have a dynamic market strategy that makes us respond to market needs without delay. Innovation is key factor for a successful launch and establishment of a product. We use innovation and novelty to address competition. And we also review and modify existing strategies according to the requirement.
Jaideep Banerjee, General Manager- Works, stated that we always ensure to serve the best quality fresh products at our outlets. We are a HACCP and ISO 9001:2008 certified company. Our research and development team is dedicated to introduce new exotic flavours to meet consumer needs from time to time. We have a huge product range from bars, cups, take home packs to a wide range of delicious sundaes, sodas, thick shakes, sodas, frappe, cold coffee, softy and other temptations.
Girish Awatramani, General Manager - Sales, said "Top 'N Town ice-cream products are available at all selected retail outlets and exclusive parlours. Currently the company is operating through 58 exclusive ice cream parlours and 8500 retail stores present all across the cities in eight states including Madhya Pradesh, Chhattisgarh, Maharashtra, Rajasthan, Punjab, Orissa, Uttar Pradesh and Jharkhand.
Commenting on the launch of Mumbai, Vijay Maslekar, Executive Director, RICPL, said "Innovation is a high point with Top N Town and we've always been at the forefront of catering to ever changing consumer needs. We have plans to add 50 more exclusive parlours to our current number and also add another 1500 retail outlets and reach a mark of 10000 across all eight states by 2011".
Notes to Editor
Top N Town has core philosophy of Value for Money (VFM) i.e. to give best quality product at the most affordable price. Besides which the company is diligently working towards introducing a host of flavors. Through expansion of distribution network, creative marketing, consumer education and product innovation TOP 'N TOWN would leverage effectively on rising income levels and growing affluence among Indian consumers
