Britannia launches TigerZor Choco Milk
Britannia Industries Ltd, one of India's most trusted food companies, with a diverse product portfolio comprising Bakery and Dairy categories, today launched Britannia TigerZor Choco Milk, a delicious milk based chocolate drink for kids with 5 active nutrients that help in the overall development of Mind and Body
Tweet-- Britannia Industries Ltd, one of India's most trusted food companies, with a diverse product portfolio comprising Bakery and Dairy categories, today launched Britannia TigerZor Choco Milk, a delicious milk based chocolate drink for kids.
Research indicates that children tend to be averse to a daily glass of milk though they know it is good for their health. They also feel bored to have a plain glass of milk daily at fixed times such as breakfast etc. To increase the desire to consume milk among children, Britannia's new TigerZor Choco Milk is a delicious milk based chocolate drink which comes in a convenient packaging format.
Britannia TigerZor Choco Milk is also enriched with 5 active nutrients that help in the overall development of mind and body. Iron helps to perform better both physically and mentally. Zinc helps in a healthier Immune System. Iodine helps in normal growth & development. Vitamin A helps in good vision and healthy skin and Calcium helps in growth and maintenance of healthy bones and teeth.
Speaking at the launch of TigerZor Choco Milk at Hyderabad Ms. Vinita Bali, Managing Director, Britannia Industries Ltd., said, "The Tiger brand has always been loved by children and Britannia is now extending this brand promise to a milk based beverage for kids. With the launch of TigerZor Choco Milk, we will complement our credo of 'Eat Healthy, Think Better' with 'Drink Healthy, Think Better.'"
Vinod Menon, Head of Dairy Business, Britannia is confident that children will love TigerZor's rich chocolate taste in an attractive and convenient packaging format. Tiger Zor has all the goodness of Chocolate and Milk and is enriched with 5 active Nutrients which will delight both kids and mothers. Its convenient packaging will also increase the opportunities for children to consume milk daily as these packs can be carried with them wherever they wish to enjoy it.
TigerZor Choco Milk is being launched in Hyderabad and Bangalore. Priced at Rs. 17/- per 150 ml bottle, it is available in Chocolate flavor with a shelf life of 4 months.
Notes to Editor
Britannia is one of India's most trusted food brands and caters to consumers in all socio-economic segments, through every day products like biscuits, bakery and dairy. For these efforts it has been rated as the Most Favourite Food Brand of India (IMRB NFS Survey 2008). With popular brands like Good Day, 50-50, Treat and NutriChoice, Britannia is bringing Zindagi Mein Life by providing tasty and healthy snacks to its consumers.