Tata Tea Jaago Re Vrath Yatra in Mumbai
Tata Tea launched Jaago Re Vrath Yatra, a 38 day long national bus journey against corruption, to connect with the youth and urge them to pledge against corruption
Tweet-- Tata Tea launched Jaago Re Vrath Yatra, a 38 day long national bus journey against corruption, to connect with the youth and urge them to pledge against corruption. The Vrath Yatra which has been designed in association with Radio Mirchi and Fever will be reaching Mumbai, its next destination after Bangalore and Pune. The bus is expected to be in Mumbai as per the schedule below:
16th Dec
11am to 2pm - S V Road, Goregaon (W), 3.30pm to 6pm - SV Road, Malad (W)
17th Dec
11am to 2pm - J P Road, Andheri (W), 3.30pm to 6pm - Linking Road, Juhu
18th Dec
11am to 2pm - Share Punjab, Andheri (E), 3.30pm to 6pm - JB Nagar, Andheri (E)
The Vrath Yatra, which started from Bangalore on December 9th, International Anti-Corruption Day, will travel to Kolkata via Mumbai and Delhi, touching a total of 12 cities on the way, there by covering a significant cross section of the country.
The branded bus, which will be the central factor of the Yatra, will interact with the youth in the city, understand their perspectives on the issue of corruption and impress upon them the need for their involvement - all in a fun and relaxed manner that they would associate and respond to.
Notes to Editor
About Tata Tea Limited
Tata Tea is a leading player in the global beverages market with significant presence in over 40 countries. The company has steadily transformed itself from being a plantation business to emerge as a key player in the branded segment. Tata Tea's operations spans the entire value-chain in tea, including research and development, tea cultivation, manufacture of black and instant tea, blending, packaging, branding, marketing, sales and distribution.
About Jaago Re
Jaago Re campaign was initiated in the year 2007. The objective of this campaign was to transform tea from a medium of mere physical and mental rejuvenation to a medium of social awakening. In 2008, Jaago Re One Billion Votes campaign was conceived as an extension to the Jaago Re campaign that focused on awakening the youth to the power that lies in their hands, the power to influence, the power to choose, the power to vote. Jaago Re! One Billion Votes was a non-partisan campaign to facilitate informed civic participation amongst youth. It attempted to simplify the voter registration process through www.jaagore.com and enabling youth to be the change agents.