Dabur India Limited, India’s leading natural healthcare company, today announced the audition dates for the its mega model hunt in Uttar Pradesh. Christened ‘Dabur Gulabari Miss Fresh Face of UP 2008’, this beauty pageant is being held to identify the fresh new face of Uttar Pradesh that embodies the values of Dabur Gulabari, which are soft, fresh and rose-like glowing skin. The winner of the contest will bag a one-year modeling contract with Dabur Gulabari and would also get a chance to be featured on the cover page of a leading women’s magazine.

“Dabur Gulabari has always been associated with beauty and is the only personal care brand in India offering the goodness of rose for soft and fresh skin. We are now taking Dabur Gulabari’s association with beauty a step further with this college beauty pageant that will also seek to empower the young girls of Uttar Pradesh by offering them a chance to come into the world of mainstream modeling,” said Ms Minoo Phakey, Senior Marketing Manager, Dabur India Ltd.

This initiative is also a unique way of spreading awareness among the beauty conscious women of Uttar Pradesh, especially the young college-going girls. The audition dates and venues for audition across UP are as follows:

City

Venue

Address

Dates

Lucknow

Hotel Deep Palace

Cantt road,lucknow-01

30th August

Time – 12:00 noon to 3:00 pm

Ghaziabad

Hotel Mela plaza

C-3, RDC, Rajnagar, Ghaziabad

Gorakhpur

Hotel Clarks inn grand

Park road, besides city mall

Varanasi

Hotel Hindustan International

Opp City style, Maldaiya

31st August

Time – 12:00 noon to 3:00 pm

Kanpur

Landmark

Plot no-10, The Mall, Kanpur

Agra

Hotel Solitaire

Hari Parwat Crossing

Dabur has introduced a range of skin care products under the Gulabari brand, all offering the natural goodness of rose extracts. The Dabur Gulabari portfolio now includes Dabur Gulabari rose water, Moisturizing Rose Cream, Moisturizing Rose Lotion and a Premium Face Freshener Spray. Being a natural product, the Gulabari skincare range contains Ruh Gulab (Rose oil) and a dash of Gulabari rose water for the right moisture balance & that non–oily look. Rose oil has, for long, been known for its therapeutic properties in curing dry, sensitive and aging skins. Rose oil enlivens inner beauty, helping the skin to radiate inner glow. When used over time, it is known to pacify the heat in the blood, and thus keeps imbalances in the skin from erupting.

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About Dabur India

Dabur India Limited is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for over 120 years, Dabur today is India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio today includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based drinks and Anmol for affordable personal care business.

For Further Information, contact: Byas Anand @ 9811994902 or Sucharita Das 9899128886