Gift your sister a healthy lifestyle this Rakhee. India’s leading natural healthcare company Dabur India Ltd. has introduced healthy & innovative Rakhee gift pack that offers the goodness of nature in an attractive package.

The Rakhee gift pack includes seven 200ml SKUs of Réal fruit juices, and is priced at Rs 105. Dabur’s gift packs are eloquently designed and decorated and signify the importance of gifting as a phenomenon that is so important to all Indians, and so carries the tagline: “Celebrate the Réal bond of love”.

“Since health has now stepped into the domain of celebrations as well, our Réal Juice Gift Pack offer the best combination of taste and nutrition, and is yet another illustration of Dabur’s commitment towards the health and well-being of every household,” says Mr. K K Chutani, General Manager-Marketing (Foods), Dabur India Ltd.

Though there are plenty of gifting options available in the market today, Dabur India pioneered “Gift Packs” in the juices category, which has always received overwhelming response in the past. Dabur Gift packs are introduced with the sole motive of promoting exchanging of healthy gifts among each other- in essence gifting good life to the near and dear ones. “Today’s consumer has developed a strong desire to lead a healthy lifestyle and consume the best quality product. Dabur, being a name that has always been associated with quality food products, has thus taken on this task of giving its consumers a gift option that promotes health and wellness,” adds Mr. Chutani.

Dabur India has hiked the number of Rakhee gift packs being put in the market this year by 20%. “We have traditionally seen a sharp rise in sugar intake during the festive season, thanks to the higher consumption of mithais etc. With our various gift packs, we are offering consumers a chance to gift their loved ones good health,” says Mr. Chutani.

The gift packs have been prepared around two of Réal’s exotic variants – Mango and Litchi.

- End -