IFE Hungary and Foodapest, Hungary’s leading trade fairs for the food, drink & hospitality industry, joined hands in 2007 to form IFE Foodapest. As many as 227 exhibitors and 6 media partners attended from 19 countries including Austria, Azerbaijan, Brazil, Bulgaria, Czech Republic, France, Germany, Hungary, Italy, Kenya, Korea, Mexico, Portugal, Romania, Spain, Sri Lanka, Turkey, UK and USA. The show recorded 7,056 visitors from 37 countries out of which 73% had direct or recommended purchase authority.

The 2007 edition enjoyed support from 9 leading international trade associations as well as local support from AMC – Agramarketing Centre, Hungary. The Business Strategy Forum, the Live Demonstration Theatre and the extensive Conference Programme witnessed participation from reputed speakers and chefs. In addition to the numerous countries attending the show, official trade delegations attended from Romania (47), Poland (45), Serbia (40), Slovakia (10) all looking to source new products and business partners.

These facts are supported by Thomas Gurtler from Handl Tyrol Gmbh who commented:

“The quality of visitors at IFE Foodapest has been excellent. We met influential people from Cora and Tesco and were also able to present our traditional speciality foods to big retailers like Metro, Spar and Kaiser. We reached all our goals at the show and expect to grow our business in Hungary by 50% every year. It is great market for us.”

Also commenting on the success of the 2007 show, Edit Szabo of AMC said: “The union between IFE Hungary and Foodapest has created the only truly international food and drinks trade show for the entire region. The event has been a very successful marketing tool for us and has provided an excellent platform for interaction with the industry.”

IFE Foodapest has established itself as the most important international trade fair for the food, drink and hospitality industry in Eastern Europe. As the European Union opens its doors to new member states such as Romania & Bulgaria, IFE Foodapest will continue to offer solutions to the new trade opportunities that arise from this growth market.

IFE Foodapest will take place once more at Hungexpo Budapest Fair Centre, Budapest, from 18 – 20 November 2008. Organisers expect to significantly grow the size of the show, the number of exhibiting companies and the volume of visitors.

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For additional information on how to be a part of IFE Foodapest experience in Hungary contact :
Sanket Kothare on + 91 (0) 9820 252 343 or email sanket.kothare@montgomeryindia.com

Notes for Editor

v IFE Foodapest is organised jointly by Montgomery International and Hungexpo.

v IFE Foodapest is a purely B2B exhibition and not open to the general public. Its aim is to deliver the best business audience of any such industry event in India

v Montgomery International organises IFE Poland, IFE India, IFE Russia and IFE Americas. Montgomery companies organises the UK’s largest and most respected food, drink and hospitality events including Hotelympia, IFE, Hospitality, Wine Scotland, ScotHot, Speciality Fine Food Fair and other regional, national and international sector events.

v Montgomery was founded in 1895

For further press information including photographs and logos contact: -
Sales : Sanket Kothare
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sanket.kothare@montgomeryindia.com
Maketing: Neha Wadhera
+ 91 (0) 9987 016 835
neha.wadhera@montgomeryindia.com

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