Cadbury India today announces the launch of a new special dark chocolate edition to its existing extensive portfolio of Cadbury Celebrations Rich Dry Fruit Collection for Diwali. The new range will hit the market in October 2007 and will be available at premium retail stores across the country.

During Diwali, the perfect way to express your feelings to your loved ones is through gifts and Chocolates are probably among the most popular gifting option. So this Diwali, sweeten the bond you share with your loved ones with Cadbury Celebrations exotic chocolate gift range.

The new range features in a selection of specially designed Cadbury Celebrations Rich Dry Fruit Collection – A gift pack filled with the richness of chocolate & premiumness of dry fruits. The two new Cadbury Celebrations dark chocolate variants will be available in panned flavours like Hazelnut, Cashew & Almond and fine assorted flavours like Mocha Almond, Rum n Raisin, Black Forest & Cashew Cointreau. The range is priced at Rs. 425/- for the panned flavours and Rs. 525/- for the fine assorted flavours respectively.

Going beyond the retail stores, Cadbury India has planned an integrated marketing campaign to create a buzz among the consumers and trade. A new television commercial has been launched. The exciting new communication featuring Mr. Amitabh Bachchan speaks of the appeal of chocolates as a special gift during Diwali to revive close friendships. Along with television, the other media channels used will be print, radio, outdoor and extensive mall activities in key centres across the country.

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About Cadbury Celebrations:

The ‘Cadbury Celebration range’ traditionally has special festival packages for festivals like Diwali and Rakshabandhan. Since its launch in 1992, it has established its special place during these festivals. In order to extend the repertoire of chocolate gifting beyond festivals, Cadbury India later announced the launch of its all-year-round gifting packs.

The all-year-round range also features a selection of stylish new packs available in “Nutbutterscotch”, “Caramel”, “Almond Magic”, “Cashew Magic” & “Raisin Magic”. The range is priced between Rs 145 & Rs. 155 and will be available in all premium retail outlets across major towns in India.