Chocolates are probably among the most popular gifts because, it seems, as everyone loves chocolate. Chocolate gift is the best option if the receiver is a chocolate lover. You will be hard pressed to find one who isn't. Chocolates, however, are everyone’s favourite and are therefore never passed on- just consumed. In India, everyone, be it young or old, would love to indulge in something, any guesses what it could be? Yes, it is nothing other than a piece of yummy chocolate that melts into your mouth, giving you a feeling of heavenly elation.

In order to strengthen this special relationship consumers share with chocolates, Cadbury India today announced the launch of its all-year-round ‘Cadbury Celebrations gifting’ range with an array of newly designed Cadbury Celebrations packs.

The range features a selection of stylish new packs available in “Nutbutterscotch”, “Caramel”, “Almond Magic”, “Cashew Magic” & “Raisin Magic”. The range is priced between Rs 145 & Rs. 155 and will be available in all premium retail outlets across major towns in India. There is also a wide selection of online vendors that offer Cadbury Celebration range for all kinds of occasions.

Speaking on the new launch, Mr. Sanjay Purohit, Director - Marketing, Cadbury India says, "Consumers have slowly moved on from traditional to youthful and contemporary gifts, which is what chocolates are all about. This is our endeavour to provide our consumers unique gifting options all-year-round."

The ‘Cadbury Celebration range’ traditionally concentrates on festivals like Diwali and Rakshabandhan. Since its launch in 1990, it has established the special place during these festivals. The launch aims to extend the repertoire of chocolate gifting from traditional festivals to social gifting.

Subtly highlighting this appeal of chocolates as the “Universal Special gift” is a new television commercial for the Celebrations range of chocolates from Cadbury India.

Gifting brings with it a myriad of emotions. From what is the right gift to give, will the recipient like the gift, what gifts can I buy quick and easy to what will be a special fit, can I order it online, price etc. When you get the gifting right the joy and satisfaction is immense. If you have been at the other end of gifting, then it is not very uncommon to receive gifts which look good but have absolutely no display or practical values. These become gifts that are meant to be passed on. If you have hosted a function, then you can probably identity the gifts that have been passed on to you. It is this interesting interplay of emotions during what we term the recycling of gifts (woh tohfa hi kya, jo dil se nahin diya…) that forms the plot of the new Cadbury “Tohfa Laya” Television commercial. The underlying message why sweat for gifts that will be recycled, instead happily select from the vibrant range of Cadbury Celebrations gift range to suit the occasion.

The new “Tohfa” campaign hits the channels in the first week of September and blends an interesting plot, humor and catchy background score to strike a chord with the consumer. The television commercial starts with the shot of a couple getting ready to go out for a party. The husband asks the wife, whether she has picked up a gift for the party. She replies that she already has bought something to gift, which is a showpiece of a happy couple sitting on a swing. From then it is the story of the showpiece and its journey from one couple to another until, eventually, the showpiece lands back with the original husband and wife, to their shock and amusement. The TVC then highlights the ‘is tohfe mein hai woh meethas, jo rishton ko banayien khaas’ appeal of chocolates as gifts. The background score is from the popular hindi song ‘Tofah…Tofah…Tofah…Laya…Laya…Laya’ to make the television commercial catchy.

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