Two hundreds years after its birth, ERISTOFFPremium Vodka, one of the top ten international vodka brands, is set totake India by storm. Launched by Bacardi Martini India Limited in Bangaloretoday, ERISTOFF Premium Vodka carries the name of one of Russia's ancientand noble families. The original version of the Russian name "ERISTOFF" wasEristhavi meaning "head of the nation" but translates more accurately as"head of a military force".

ERISTOFF Premium Vodka is extremely pure. Its clean taste leaves noaftertaste, just a creamy, smooth and pleasant sensation in the mouth. 100%pure grain spirit, triple distilled & charcoal filtered for absolutepurity, ERISTOFF uses Prince Eristoff's original personal recipe of 1806when vodka-making was both an art form & a matter of family pride.

ERISTOFF Premium Vodka has a rich & colourful heritage. The brand's iconicwolf logo is a symbol of its origins. Georgia - part of the Soviet Uniontill 1991 - the birthplace of ERISTOFF Premium Vodka, was named "Virshan"by the Persians, meaning "the land of the wolf".

The wolf, as an ancientsymbol of Georgian people, is associated with powerful axioms like:
"Vints mgelthan imegobrobs mgelivith iqkmuvlebs" He who keeps company with the wolf will learn to howl
"Tho mglis geshinia tqkeshi nu shekhval" If you are afraid of the wolf, stay out of the woods
"Mglis thavze saxarebas kithkhulobdnen" The wolf cannot change its nature

ERISTOFF Premium Vodka's unique bell-shaped bottle cues contemporary style.The distinct blue color of ERISTOFF is reinforced on the label that carriesthe name & title - Prince Nikolai Alexandrovich - in original Russian. Thewolf displayed on label & cap reinforces the brand's icon. The imperialcrown embossed above the label highlights its rich Georgian heritage & theRussian Cyrillic text (Original recipe of Prince ERISTOFF 1806) engraved atthe base of the bottle confirms the authentic provenance of ERISTOFFPremium Vodka.
Priced at Rs 480 for 750ml, ERISTOFF Premium Vodka is now available inleading licensed spirit stores & the city's coolest, style bars. Being anexceptionally pure spirit it can be drunk with a variety of stylishcontemporary mixers.

ERISTOFF's popularity has spread west across continental Europe and beyond.It has an incredible following among young adult Europeans. Today, it isthe favourite vodka in Austria, Belgium, France, Portugal and Chile and oneof the top favourites in Spain. Its popularity continues to soar withincreasing sales every year, making it the fastest growing brand in itsprice-competitive set.
In India, the vodka category growth continues to outperform the totalspirits market growth. With recent local launches & the entry ofinternational brands, the vodka category in India stands at approximately2.8 million cases with a CAGR 2002-2006 of 47%.
Commenting on the launch of ERISTOFF Premium Vodka, Mr. Jayant Kapur,President & CEO, Bacardi Martini India Limited said, "With a boomingeconomy, Indian consumers are increasingly connected to global trends &looking for new experiences - the premium segment offers significantpotential for distinct & relevant brands like ERISTOFF Premium Vodka.ERISTOFF, with its unconventional attitude offers a world the land of thewolf - which can connect with young adults." He further added, "We decidedto launch ERISTOFF Premium Vodka in Bangalore, as it has a large presenceof young adult professionals, a vibrant social scene & trendy style-bars.All marketing activity around ERISTOFF will consistently bring alive thismystical land of the wolf as a challenging, exhilarating territory"

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About BACARDI

Bacardi Limited, a privately held company, produces and markets a varietyof premium, global spirit brands. Bacardi Limited's brand portfolioconsists of more than 250 brands and labels, including some of the world'sfavourite and best known products: BACARDI rums, MARTINI & ROSSI vermouths,DEWARS blended scotch whiskies, GREY GOOSE vodka, BOMBAY SAPPHIRE gin,ERISTOFF Premium Vodka, CAZADORES Blue Agave tequila, and other leadingbrands.

ERISTOFF AND THE WOLF DEVICE ARE TRADEMARKS. © Bacardi 2007. All rights onimagery reserved.
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