The old adage, "Confidence is the first requisite to great undertakings" can't hold more relevance than today - in this age of convergence and competition. And this famous line once again stands the test of time, as Cadbury Bournvita brings together Young Champs from all over the country for an exciting All India Junior Badminton Tournament being held in Chennai from May 26th -31st. 2007.

The tournament is organised by the Express Shuttle Club and recognized by the Badminton Association of India. Itfeatures players from various states in India who will vie for the top slot in their respective categories. The finals of the championship will held on May 31st, 4 pm.

Commenting on the association, Sanjay Purohit, Director, Marketing, Cadbury India said, "Cadbury Bournvita is among the most loved and trusted brands in the country. With the extra physical and mental energy that Bournvita provides, youngsters have the confidence to take on the world and actualize their innate potential. Our association with this tournament aims to recognize and reward champions who through their achievements embody the Bournvita brand values."

"We are delighted that Cadbury Bournvita has supported this tournament. We hope that many more corporates emulate Cadbury" Sanjeev Sachdeva, organizing secretary, All India Junior Badminton Tournament.

Cadbury Bournvita has been an enduring symbol of mental and physical health ever since it was launched in 1948. It is hardly surprising then, that Bournvita has enjoyed a long association with sports. In the 1980 Moscow Olympics, Cadbury Bournvita was the official health drink for the Indian team. In the new millennium, keeping pace with the evolving mindsets of the new age consumers, Cadbury Bournvita is about arming consumers with Confidence to take on physical and mental challenges that nobody else can, resulting in one of the most successful advertising campaigns which is based on 'Real Achievers who have grown up on Bournvita'.

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About Cadbury India

Cadbury India is a 100% subsidiary of Cadbury Schweppes Plc - the world's largest confectionery company. With origins stretching back over 200 years, today Cadbury India's key products include - Cadbury Dairy Milk, Bournvita, Perk, 5 Star, Eclairs and Halls. Our core purpose "Working together to create brands people love" captures the spirit of what we try to achieve as a business.