Birla Sun Life MF launched Century SIP, a unique systematic investment plan offering an opportunity to create wealth with as little as Rs .1000 Per month plus a life insurance cover of up to 100 times the monthly installment.

This plan comes along with free term insurance for an individual up to 55 years of age.

The life insurance cover comes at no extra cost to the investor. The cover is hassle free. The investor need not go thru any medial test to avail of the life cover. All an investor needs to do is enroll for CSIP & sign a “Declaration of Good Health”. In case of unfortunate demise of investor the insurance claim will be directly paid to the nominee by the insurance company (Birla Sun Life Insurance Company).

Announcing the launch of Century SIP, Anil Kumar, CEO, Birla Sun Life MF said, “This offering touches all aspects of an investor’s financial planning needs. We wish to encourage the investment habit among investors by providing them life insurance cover.”

Insurance cover to the investor would continue even after the SIP’s minimum maturity tenor of 3 years. Any individual between 18 to 46 years of age may invest in this plan. Investment in this plan may be made through Electronic clearing system (ECS), direct debits or post dated cheques.

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About Birla Sunlife Mutual Fund

Birla Sun Life Asset Management Company Ltd., since its inception in October 1994, has emerged as one of India’s leading AMCs with over Rs.41000 crores of average assets under management and an investor base of over 18 lacs (as on 31st May 2008). It offers a range of comprehensive investment options, which includes diversified and sector specific equity schemes, hybrid funds and a wide range of debt and treasury products.

Birla Sun Life Mutual has expertise in both equity & debt fund management. Equity schemes of Birla Sun Life Mutual Fund have been able to beat the benchmarks consistently and create wealth in long term for the investors. The company was adjudged the Fund House of the year by CNBC TV18 CRISIL ratings.