For enhancing communication among the prospects about personal finance, Apnaloan.com Service Pvt. Ltd. (www.apnaloan.com), India’s first and largest personal finance supermarket has twined in with UTV New Media’s UTVi.com, the portal for UTVi, the English Business News Channel launched by UTV promoter group. The channel has a strategic content sharing alliance with Disney-ABC International Television (Asia Pacific), the international TV distribution arm of The Walt Disney Company, for ABC News programming and services.

Under this deal, Apnaloan.com will provide content, information and services about home loans, personal loans, credit cards, car loans and educational loans on the website under the category UTVi Loans column. This tactical alliance with UTVi will brace up Apnaloan’s goal of informing people about personal finance and various customized options offered by them.

Commenting on the tie-up, Mr. Harsh Roongta, CEO, Apnaloan.com says, “UTVi being a business channel escorts a greater opportunity for Apnaloan. Partnering with UTVi will endow us with excellent reach and exposure. This will enable us to provide content, information and services about various personal finance products to all those who visit UTVi.com.”

As a part of the tie-up, Apnaloan would be providing the following services on UTVi.com:

· Assisted Loan Search Services –A loan application tool that allows customer to quick apply for a loan.

· Ask Loan Expert Services - Interactive columns where Apnaloan will answer consumer queries on a one to one basis.

· Chat with Experts – Customers can chat with personal finance expert Mr. Harsh Roongta, CEO of Apnaloan.com.

· Tools & Calculators – EMI Calculator and Interest rate Calculator

· Product Comparators - Allows customers to compare various home loan products under different categories offered by different financial institutions. Customers can compare the features, eligibility criterion, documents requirements etc .of various loan products of financial institutions.

Apart from the above mentioned services the customers can also get tips on Tax related queries under the section ‘Tax Tips’ which will provide insights on tax aspect of loan and manage tax liabilities as well.

- End -

About Apnaloan.com:

Apnaloan.com is India’s first and largest personal finance supermarket. Over 4,50,000 consumers have purchased a loan product with the assistance of Apnaloan.com to date, and many more have used the site to make a better, more informed decision to buy a home, get a credit card or to borrow money. The company will soon be launching its insurance supermarket.