Aditya Birla Financial Services Group continued its growth journey during the year. All the businesses are progressing well on the designed path. The results for the year ended March 2008 show strong signs of momentum and growth being reflected in the performance across verticals with consolidated revenues of financial services crossing the one billion dollar mark:

Ø Birla Sun Life Insurance : The first year weighted annualized premium of Rs. 2,204 crores, as against Rs. 953 crores in the previous year, growth of over 131%, amongst the highest in the industry.

Ø Birla Sun Life Mutual Fund: Assets under Management of Rs. 34,864 crores (as at 31st March, 2008), as against Rs. 19,047 crores (1st April, 2007) a growth of 83%, among the highest AUM growth in the industry.

Ø Birla Sun Life Distribution: It Ranked 6th, in terms of assets under advice among Mutual Fund distributors ( up from 27th last year). Assets under advice grew from Rs. 4,953 crores in March 2007 to Rs. 12, 242 crores in March 2008.

Ø Birla Global Finance: Loan against securities portfolio grew to almost twice its size last year, Profit before tax at all time high at Rs. 37 crores.

The Company’s standalone revenues are as follows:

Birla Sun Life Insurance:

• Achieved a first year weighted annualized premium of Rs. 2,204 crores, as against Rs. 953 crores in the previous year

o a growth of over 131%, amongst the highest in the industry

o improved market share considerably

o ranked number six amongst private sector players

• Revenue growth of 94% to Rs. 4,012 crores, from Rs. 2,069 crores last year
• Launched 10 products in individual life segment and 2 in Group business segment
• An aggressive growth in customer contact points

o No. of branches has grown from 137 to 339, with another 261 branches going on stream from Q1 2008-09

o No. of agents has grown from 56, 000 to 115, 000, over the year

• Strong fund performance

Birla Sun Life Mutual Fund:

• Assets under Management of Rs. 34,864 crores (as at 31st March, 2008), as against Rs. 19,047 crores (1st April, 2007) a growth of 83%

o among the highest AUM growth in the industry

• Only fund house in the industry to show a positive growth in March 2008, over February 2008
• Ranked no. 5 in the industry
• No. of branches have grown from 32 to 78 over the year
• 18.90 lakh investor folios, an increase of over 65%
• Won recognition for consistent performance across asset classes, from domestic and international platforms

o ICRA Awards, Lipper Awards and CNBC TV 18 – CRISIL Awards

• Recognised as the Mutual Fund House of the Year by CNBC TV 18 – CRISIL

Birla Sun Life Distribution:

• Ranked 6th, in terms of assets under advice among Mutual Fund distributors ( up from 27th last year)

o Assets under advice grew from Rs. 4,953 crores in March 2007 to Rs. 12, 242 crores in March 2008

• Entered distribution of life insurance
• Profit before tax up by 169% over last year

Birla Global Finance:

• Loan against securities portfolio grew to almost twice its size last year.
• Profit before tax at all time high at Rs. 37 crores

The Group believes it is well positioned to further capitalize on the many opportunities the financial sector affords.

Says Ajay Srinivasan, Chief Executive, Financial Services, Aditya Birla Group, “We would like to believe that our journey has just begun. Our vision is to be a role-model across our businesses. And our customer’s preferred choice. Right now we are concentrating on building a firm foundation, with the help of our strong and committed team. Simultaneously, we are also making some key hirings, to aid our growth needs.”

In recent times the Aditya Birla Financial Services Group, backed by the Group’s Best Employer Award, has attracted talent from across the globe. Some of the key hires include.

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About Aditya Birla

The Aditya Birla Financial Services Group has a presence across various financial verticals that include Life Insurance, Mutual Funds, Distribution and wealth management, Security based lending, Insurance Broking & Advisory Services and Private Equity.

In July 2007 the Group inducted new leadership and reaffirmed its objective of being a leading player in this space. They brought in Ajay Srinivasan from Prudential, Asia, as the Chief Executive, Financial Services, Aditya Birla Group.