Graphiti Multimedia announced today that it is in production on Xtreme Shorts featuring Honest Entertainment property Fido Dido. The thirteen one minute, music-driven action shorts will feature a 3D Fido applying his unique Fidosophies to the universe of extreme sports. We can expect to see him wakeboarding, surfing and parasailing into the Nicktoons US line-up sometime in 2008.

“We are very happy to be working with Honest,” said Munjal Shroff of Graphiti, “and especially with Fido.” The character has come to be known as “The King of Cool” in India thanks to his unprecedented success as the spokes-character for 7UP worldwide.

“Graphiti is doing extraordinary work in India, where it all seems to be happening these days.,” said Joanna Ferrone, co-creator of Fido Dido and president and co-founder of Honest Entertainment LLC, “and we think Nicktoons will be the perfect partner to showcase Fido Dido’s five central “Fidosophies:” It’s cool to be you; Normal is boring; Your best friend is your head; Dare to be different; and Life is short, live it up”

This will be Fido’s first adventure into series animation since he was “born” on a cocktail napkin in 1985. With the combined creative talents of Graphiti Multimedia and Honest Entertainment, the launch of the Fido series is sure to be Xtreme indeed!

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About Honest Entertainment:

Founded in December 2001 by Joanna Ferrone, co-creator of Fido Dido and Angela Anaconda, New York based Honest Entertainment has become known for smart, funny, original entertainment for television. Through its experienced team of creative and marketing professionals, Honest Entertainment has established strategic alliances with broadcasters, distributors, animation studios, publishers and consumer product companies around the world. With brand image synonymous with intelligence and integrity, an Honest Entertainment intellectual property is one of both creative and marketing uniqueness.

About Graphiti Multimedia:

Set up in 1995, Graphiti has gone on to build a niche for itself as a world class animation studio. Graphiti has a track record in creating original content from character designing to conceptualization for partners like Cartoon Network, Disney, Nickelodeon etc.

Graphiti creates visual content for meeting user needs for entertainment, gaming education, information and other applications by making them available in all the media. that reach them namely television, mobile-telephone, broadband, and wireless, and building talented professionals through innovative education.

Graphiti’s vision is to be a global leader in content creation. Graphiti has a strong team of 75 + employees and associate professionals who can meet any challenges in respect of animation and produce complex animated 3D CG films along with some live action. A second line of managerial talents exists in the company.

. to know more about us, visit http://www.graphiti.net/