India Fashion Walk launches in Pune

This Saturday, Pune witnessed a prodigious gala that showcased the Brand Launch of 'India Fashion Walk' and celebrated the success of the Mercedes Benz GLA that completed the Great overLand Adventure

Pune, Maharashtra, October 28, 2016 /India PRwire/ -- This Saturday, Pune witnessed a prodigious gala that showcased the Brand Launch of 'India Fashion Walk' and celebrated the success of the Mercedes Benz GLA that completed the Great overLand Adventure. India Fashion Walk, an event conceptualized to become one of India's most Premier Fashion Event offers a breakthrough platform for homegrown talent and local as well as national designers across India. This brand launch showed glimpses of designs by sever Pune designers including Shweta Divgi, Mystic Quartz by Tanvi Ejrekar, Runway Ready by Prerna & Justine, a grand finale by Jhelum Fashion House, and footwear sponsored by Nupur Chaudhuri. The beautiful act was put together by Show Director Chaitanya Gokhale, with music produced by Karan Varyani, both of whom are Pune's own talents. "Jhelum Fashion House congratulates IFW and Mercedes Benz for giving the right platform to upcoming and talented designers and we are proud and happy to be associated with them.", Said Mrs. Aarti Rele, Partner in Jhelum Fashion House. The event also celebrated the grand success of the Mercedes-Benz GLA.

Mercedes Benz India embarked on a one-of- its-kind world tour with one of the most versatile SUVs in its portfolio - the GLA. Christened as the 'Great overLand Adventure (GLA), the 'India Made' GLA was put to a realistic endurance test as it undertook this epic road trip traversing across varied geographies and climates across the globe. The GLA which rolled-out of Mercedes-Benz India's Pune production plant traversed across six continents, seventeen countries and clocked more than 50,000 kms, before returning to Pune. The 'Great overLand Adventure's unique journey flagged-off in the middle of July from Mercedes- Benz India production plant in Pune, and traversed across varying geographies and traveled through Europe, Northern and South Africa, North and South America, Australia and Asia. The tour promised to present a medley of diverse people and their culture from across the world, new places that many have not explored earlier, and also to celebrate various events and festivities across the 17 countries enroute.

The one of a kind event was curated by WFT India, in association with Mercedes-Benz Trinity Motors. Nishant Shekhawat, Director, WFT India says, "We conceptualised this event in order to bring forward the talent of designers from Tier 2 cities, as well as to help them seamlessly connect with media, buyers and the direct consumers. The main idea is to help enhance the business of fashion for them as well as for the hosting city." When asked about her collection, Tanvi Ejrekar said, "The idea of Mystic Quartz exudes vibrancy and exclusivity. Rich colours and a variety of silhouettes define the essence of the collection. Every outfit strikes a balance between contemporary style and classic charm. Created in smooth western styles, the collection tells you to go ahead and wear the vibe." Label Nupur Chaudhuri showcased its signature Kolhapuri designs with new variations. Models walked tall in the signature gold Kolhapuri Gladiators as well as in beautiful two-toned hand embroidered festive pairs in Royal blue, blood red, midnight black and gorgeous creams. The embroidery featured gold and antique gold threads with bronze beads and pearls. In keeping with the label's sensibilities, each pair from the new collection reflects a marriage of Indian and contemporary trends.

The new festive collection takes inspiration from current international trends of cut out wedge heels, geometrical box heels, and velvet as the base for uppers -- From velvet tassles to red velvet front borders and linings, to olive green velvet heel coverings. The collection wows with its modern twist to Indian designs. Look out for the brogue Kolhapuri in olive green velvet and blingy mirror gold. The event ended with a Wine and Cheese session catered by Grandiose Hospitality, and was attended by dignitaries, local celebrities, prominent entrepreneurs and business owners, HNIS, NRIs, corporates, socialites and other such patrons of the premium lifestyle segment.

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