Bodice, The Delhi Based Contemporary Design Label, Has Joined Ogaan

Starting this month, Bodice, the Delhi based contemporary design label, has joined Ogaan, the multi­designer boutique. Now, Bodice is available to Indian as well as International customers through Ogaan.

New Delhi, Delhi, July 25, 2016 /India PRwire/ -- Starting this month, Bodice, the Delhi based contemporary design label, has joined Ogaan, the multi­designer boutique. Now, Bodice is available to Indian as well as International customers through Ogaan. Ogaan curates collections of everyone from established names to younger designers. Bodice is another feather in their cap. Bodice is the brainchild of designer Ruchika Sachdeva who is a graduate from The London

College of Fashion. She has been fortunate to train under renowned fashion designers such as Vivienne Westwood, Giles Deacon and Nitin Bal Chauhan, closer to home. In order to inch closer to her vision she has opened a Bodice 'studio­shop' in Hauz Khas Village that also provides bespoke services.

The philosophy behind the creation of Bodice is that fashion is an exceptional way for people to construct and challenge their own individual identities. The label constantly strives to highlight the paradoxes in our contemporary world, and make sense of these through their clothes for people who admire and welcome radical ideas.

The signature of Bodice is the integration of androgyny and the reinvention of classics with a subtle hint of irony. The label specializes in impeccable tailoring, high­quality fabrics & a consistent, beautifully curated aesthetic. They believe in expression of individuality through clothing.

The label creates timeless classics like white shirts and shift dresses with a modern twist by adding unexpected details and quirky embellishments. The garments are all handcrafted in India using indigenous and traditional materials. Each garment has a high wear ability factor even after being very distinct and unconventional.

Bodice won the Vogue Fashion Fund award 2014 for being the most promising young label in India.

The flagship store of Bodice is located in the inner lane of Hauz Khas Village, New Delhi, India. The label is also stocked at selected Indian retailers in New Delhi, Mumbai, Chennai, Bangalore, Pondicherry and Nagpur.

Notes to Editor

About Ogaan

Ogaan is one of the most established multi designer boutiques in India. Many of the biggest names in Indian fashion - Rohit Bal, Anamika Khanna, Sabyasachi, Kavita Bhartia, Payal Pratap - showed their first collections here. Ogaan started with the idea of promoting Indian craft skills, hand-woven textiles and a new crop of Indian designers that were experimenting with them. You'll always find at Ogaan the established names in Indian fashion, with new brands, younger designers - Anavila, Pero, Ikai, Eka - who are experimenting with craft in beautiful, unique ways.

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