​Textile Revivalist Gaurang Shah Opens his High-End Handlooms Flagship Store in Delhi

GAURANG continues to establish itself as a luxury brand in the premium handlooms fashion sector with new store in D-24 Defence Colony, New Delhi. This is his 7th store in India.

Gaurang Shah, Textile and Fashion DesignerGaurang Shah, Textile and Fashion Designer

Designer GAURANG Shah, High-Fashion Handlooms Store opens in New DelhiDesigner GAURANG Shah, High-Fashion Handlooms Store opens in New Delhi

New Delhi, Delhi, June 15, 2015 /India PRwire/ -- 'GAURANG' very first hand-woven luxury-fashion flagship clothing store in Defence Colony New Delhi. Following the successful launch of 6 stores in India, this is the next major step in the GAURANG brand extension strategy nationally. Textile Designer GAURANG Shah is best known for his revival of Indian Textiles and modern twists to Jamdani Weaves in the high-end handlooms fashion sector.

The award winning Indian Textile brand has won over some high-profile fans since it launched his first flagship store in Hyderabad in the year 2010 with celebrity fashion icons Vidya Balan, Sonam Kapoor, Kirron Kher, Kajak Aggarwal, Amala Paul, Tapsee Pannu and many well known fashion consumers who continue to look for GAURANG innovations.

"GAURANG is synonymous with its unique Indian Textile innovations in keeping with the artistic roots of the India," said Gaurang Shah. "The city is a key market for our label, and is also one of the most important destinations for premium fashion, design and art, which makes it an ideal location to showcase our luxury handcrafted women and men's fashion brand."

After establishing his store in Hyderabad, Bangalore, Chennai, Kolkatta and stores in Mumbai Gaurang Shah is opening his first store in New Delhi in Defence Colony today.

The spacious well laid out store welcomes with you its kalamkari drawn walls combined with an exquisite premium line of GAURANG clothing's gallery made in Cotton, Silks and Khadi set in an enticing ambience that blends vintage traditions with modern design.

"I spent years working on revival of traditional Indian textiles with my team of handloom weavers and that's where the brand started," says Gaurang Shah. I'm coming from a different perspective that Indian Textiles are irresistible, timeless and if woven in a whole new manner it will consistently appeal modern fashion consumers."

The all things beautiful store will offer an array of handcrafted Sari's and suits, from his popular bridal and all occassions wear collections from his 'Ardhangini' 'Gulbadan' 'Kalpavriksha' 'Chitra-sena' and the most recent 'Umrao' collections that Gaurang presented at the IIFA Awards in Malaysia.

"Plans for growth of the brand are all about where the consumer leads us and Delhi was in the brand expansion layout from day one," says Gaurang. "I want my stores to be a destination for all special occasions and casual wear."

The collection presented in the store will be based on the brand's deep-rooted heritage and the unique vision of its label GAURANG.

Gaurang will soon launch his label on web.


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