Mens' Wear Day The Cynosure of All Eyes

Men's Wear Day was the highlights of Day 3, with Indian Terrain sponsoring the day's event and which featured leading Indian designers, as also international designers. At a press conference held earlier by iconic men's wear brand Indian Terrain, Sunil Mehra, Middle Finger (Wahab)from Sri Lanka, Shahid Amir, Aslam Khan and Lecoanet Hemant participated, apart from Mr Charat Narsimhan, CEO, Indian Terrain, Mr Girish Ramdas, President, Galatta Cinema and lastly Mr Gaurav Sharma, CEO, Storm Fashion Company, India participated.

Chennai, Tamil Nadu, July 11, 2010 /India PRwire/ --

Mr Gaurav Sharma, CEO, Storm Fashion Company, the prime movers behind the event stated that the event was going from strength to strength, day by day. "The reception to Gitanjali Lifestyle Chennai International Fashion Week Season 2 has been very enthusiastic, that the event has created widespread awareness and enthusiasm among the glitterati and fashion conscious people of Chennai.

Designer SUNIL MEHRA took the city by storm with his hugely successful "Shringaar", The Decoration of Soul collection under his label Sunil's Study at Gitanjali Lifestyle CIFW - Season. The collection is based on the theme Shringaar - the decoration of soul." The line speaks of the love, purity and eternity between Radha and Krishna. The collection consists of men's wear including formals, fusion-wear and ethnic-wear. The collection has been divided into two sequences. As white stands for purity and the designer tends to celebrate the transparency and serenity of Lord Krishna's love for Radha, the first line is aptly titled - The White collection which includes short and long kurtas paired with linen trousers, pyjamas, dhotis, churidars and Patialas. With perfect blend and amalgamation of detailing in cuts and silhouettes, Mr. Mehra has used fabrics like silk, linen, blended fabrics, matka silk etc making it more wearable this summer.

On the other hand the later sequence is called the Anand collection. It is based on colors like peacock blue, turquoise, beige, brown, natural shades - to celebrate the Anand of love between Radha and Lord Krishna. The collection comprises of Kurta-Pyjama, trousers, waist coats, suits and formal-wear. The cuts and silhouettes that have been used in the formal wears are slim fits with Nehru collars as option, a bit shorter in length making it more comfortable during summers. The feather weight suits are one of the eye-catching pieces among the range. Moreover the tinted sequence also has Indian wears like Sherwanis and Kurta-Pyjamas.

The USP of the designer lies in his use of natural fabrics and his signature Lord Krishna motifs. In this dark age of Kalyuga, where every human heart is wounded and is searching for God and peace, this collection which signifies "Shringaar" by Lord Krishna to Radha, provides a healing touch to our souls, the clothes throb with righteousness, divinity and satisfies our search for Moksha to some extent.

Designer Middle Finger (Wahab) from Shrilanka, had given a bold collection this season, his collections where dominant and had expressed the style statement for this existing trend. Prominent colours and brilliant executions define his vibrant collections. So here is the designer who had always created his impression, makes another print this season not with his thumb finger but with his middle finger..

Shahid Amir's three collections which includes Elements, Noir Line and Ethnicity are unique lines of its own and had created a mark in this contemporary market, especially Elements was a inspiring ensemble with a blended earth tone using natural fabrics, this collection of sporty jackets and waist coats leave an enchanting timeless effect on everyone, created to merge nature, fashion and creativity - All in One.

Suits have always been Shaahid's forte. Black - The mark of sophistication par excellence, this collection called Noir embraces a classic attitude in menswear. Noir bring out sophisticated, Elegant and Immaculate classic cuts to accentuate an individual's persona to the hilt.

Taking about Ethnicity - The ethnic wear indeed is a eclectic blend of intricate embroideries emblazoned with traditional rudiments, brocades, and impeccable finish lines along with hues of India. Sherwanis to underline any festivity.

The showstopper is an exotic bridal ensemble for today's woman. Self on self embroidery, attention to detail with a faultless fit that accentuates the finer nuances of being a woman.

Aslam Khan is here with his collections that well defines the elegance and formality in men's wear, white is the significance of peace and here is some more significance that the designer adds for his collection, an enchanting formal and elegance to a men's wear.

For the very first time Lecoanet Hemant will be showing in Chennai and that creates a excitement here. This introductory presentation of the men's collection to be held as Finale of the men's Fashion Day, Lecoanet Hemant will be showing a "Best Of" selection of the men's collection that was introduced just a few seasons back. It is all about Modern India, Today India, International India.

This collection is more about colours and graphics of India in a contemporary style which includes modern daily dressing for the person who wishes to be dressed specially for an intense day to day life. It is thus a collection for an Urban Professional. A part of the presentation is about the vivacious colour schemes one finds in India, the bright yellow, scarlet, green and blue: the primary scheme. Composed as suits these are mix and match garments that can make sixteen combinations out of four suits and can be worn with tennis sneakers and T-shirts for a very "Today" feel.

In the segment of the European collection for the international traveler he showcased "Love Revolution Collection" that includes technical textiles to illustrate the search of protection, Combined with leather and suede, Tectron and other synthetics, this is a selection fit for any climate.

In the "Green" selection he focused s a full line inspired by all things natural, geared to raise awareness of the alarming state of our planet this collection highlights all things natural: from Jute to raw silks, combined with linen and slub the collection features combinations of very fashionable low crotch pants with a new version of the Nehru jacket.