Beverly Hills Polo Club unveils its First address for Punjab at AlphaOne, Amritsar
Beverly Hills Polo Club, the famous International fashion brand, announced its entry into the state of Punjab with the opening of its first exclusive store in Amritsar. The brand launched its standalone store in the city's most happening destination, AlphaOne, Amritsar at GT Road amidst much fanfare.
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-- Beverly Hills Polo Club, the famous International fashion brand, announced its entry into the state of Punjab with the opening of its first exclusive store in Amritsar. The brand launched its standalone store in the city's most happening destination, AlphaOne, Amritsar at GT Road amidst much fanfare. The opening ceremony commenced with a fashion show where popular models like Barkha Kaul and others showcased the extensive collection from the Beverly Hills Polo Club® portfolio also known as BHPC.
Mr. SK Sayal, Director & CEO, Alpha G:Corp shared, "We welcome the launch of the Beverly Hills Polo Club's first exclusive store in Amritsar. Through AlphaOne, we are creating a benchmark in retail. The world's best brands are now available under one roof in AlphaOne from over 170 stores. Collaborative efforts by way of promotions, value offers and incentives to shoppers and long term win-win relationships with retailers to provide value and entertainment to customers are the abiding success goals of AlphaOne."
At the launch of the new store, Mr. Anurag Rajpal, Vice President, Apparel, Spencer's Retail Ltd., stated, "We are very excited to launch our first store in the beautiful city of Amritsar. After successfully establishing the brand in Delhi NCR we are all set to offer international fashion at affordable prices to the consumers of Punjab. We are confident that our customers will appreciate the brand that reflects a refined comfort and stylish elegance. Our knowledgeable and professionally trained sales staff, warm and friendly ambience, quality and variety of products, differentiated merchandise offering and various value added benefits will all add to their shopping experience."
Currently BHPC operates six standalone stores in Delhi/NCR region. The brand has bullish expansion plans for the Punjab region. On the future expansion of the brand in Punjab, Mr. Anurag Rajpal, stated, "We are planning wide expansion across the Punjab region both in the form of company owned outlets and franchisees. After Amritsar, we will be launching more stores in Jalandhar, Chandigarh and Ludhiana in the coming months and in Bhatinda and Patiala by the end of this fiscal." Eventually we will set up a footprint in all the 20 districts of Punjab and have multiple outlets in all the prominent towns of Punjab.
Mr. Prodipta Sen, VP, Marketing, Retail & Corporate Affairs, Alpha G:Corp stated, "AlphaOne is consistently elevating the customer expectation, experience and delight for Amritsaris who have long waited for a truly cosmopolitan experience customized especially for them. Based upon sustained research from the time this mega project was conceived, AlphaOne will take shopping and entertainment to higher dimensions for the fun-loving people of Amritsar and its neighbouring towns as well as for visiting tourists to Amritsar."
Orama, the new name for Fun-tertainment is all set to open on May 14, 2010 at AlphaOne, Amritsar. The most happening fun zone is now in Amritsar to make the pulse rate go high. 4D movies, bumper cars, arcade games, play stations and more, all under one roof. Standard Max is opening on May 15, 2010 with lots of goodies and fun filled schemes.
Notes to Editor
About BHPC
Beverly Hills Polo Club® an exclusive tie - up with the retailing arm of RPG Enterprises, Spencer's Retail Ltd is strategically developed by Spencer's for the Indian Market with a focus on making international fashion more affordable. The product range for the Indian market currently consists of: a wide range of Casual Apparel including iconic graphic T-Shirts, Polos, Shirts, Jeans & Trousers, plus Fashion Accessories, Bags, Wallets, Eyewear, Watches, Fragrance, Luggage, Skin Care, and Footwear for Men and Women. Rich in color, breadth and depth, the collection and all complementary products are designed to coordinate completely not only in color, but theme, trend and fabric; even down to the purposeful design cues in trims, linings, seams and stitches. Nothing is accidental with BHPC's exacting design; the fits are carefully engineered for the Indian body type. The product vibrancy and innovation is also translated into the ambience of the store giving it a very inviting appeal.
Special Inaugural Offer at Beverly Hills Polo Club, AlphaOne, Amritsar
- Buy for Rs. 3000 n get Rs. 500 off
- Buy for Rs. 5000 n get RS. 1000 off
- Buy for Rs. 8000 n get Rs. 2000 off
The store will remain open seven days a week from 10:00 am to 10:00 pm
www.alphaoneamritsar.com & www.bhpc.com
For Additional Information: PR Grid - Ajay Garkal/Jitendra Parmar/Richa Katiyar
Tel: 911141431044, 41431455, 29249364, +919810632344, +919818410072
