Oxybleach India International Fashion Week 2009 Announced
Riya Communications Inc. and Oxybleach - a renowned skin care brand from the House of Dabur - have come together to host Oxybleach India International Fashion Week 2009 (OIIFW '09).
-- Delhi-NCR will soon be home to the biggest fashion extravaganza in India. Riya Communications Inc. and Oxybleach - a renowned skin care brand from the House of Dabur - have come together to host Oxybleach India International Fashion Week 2009 (OIIFW '09). This never-before fashion event, which also marks the marriage of international fashion with beauty, will bring together 11 international designers and one Indian designer on the Indian runway.
Announcing the event, Mr. Sanjay Kapur, Managing Director, Riya Communications, also unveiled the specially designed logo of OIIFW '09 and the names of the participating designers, the international delegation and the event partners at a glittering function held at Crowne Plaza, Gurgaon, on Thursday.
Oxybleach India International Fashion Week 2009 is offering a perfect opportunity for designers from across the globe to come together in cultural unanimity, and to go beyond the limitless boundaries of fashion, beauty and style as it conjures up a new world, a stimulating and enthralling fashion experience, the likes of which has never before been seen or experienced in India.
It will be a traveling showcase of beauty, glamour, style, culture, grace, fashion & futuristic technology that is bound to gain India recognition, not only as the Gateway to Asia, but as a major, primary International Fashion destination. OIIFW '09 brings together enigmatic ensembles with exquisite designs that will speak volumes about the class and quality of our featured designers and their exhilarating fashion creations.
OIIFW '09 is a platform for the biggest names of the International fashion industry to come together and showcase their talent. Top-of-the-line designers from the USA, Tanzania, Spain, Israel, China, Peru, Australia, Pakistan, Norway, Dubai and India are all geared up to burn the Indian runway.
"Dabur is India's second largest beauty care company, offering an array of products to pamper to your skin and a range of natural hair care products. The rejuvenation of Indian Fashion through this fashion week in many ways mirrors the rejuvenated face that symbolizes the values of Oxybleach, making this brand the perfect fit as the Title Sponsor. But beauty is incomplete without hair and skin care. And so, we have our natural hair care brand Vatika as the Hair Care Partner and Uveda range of Ayurvedic skin care products as the Skin Care Partner," said Dabur India Ltd Executive Vice President-Marketing (Personal Care) Mr. Vikas Mittal.
"We are happy to partner with Oxybleach as the title sponsor for OIIFW '09. We feel this association will provide an ideal platform for both entities and will pave way to bring synergies," said Mr. Sanjay Kapur.
OIIFW '09 has also entered into partnership agreement with Couture Fashion Week, New York and NOVA fashion Week, Virginia to exchange fashion industry professionals, including designers, models and make-up professionals, at their respective fashion events. Mr. Sanjay Kapur is also an advisor to the NOVA fashion week, Virginia.
OIIFW '09 has Mr. Brian Gold bold OBE, former Vice Chairman, British Fashion Council on the advisory panel of IIFW. Brian has been conferred with the Order of British Empire by the Royal British Government for his contribution to the fashion industry.
Also, on the board of OIIFW '09 is Ms. Catherine Nugent who introduced Nina Ricci and YSL to Canada. She, along with her husband, is also the creator of Alfred Sung fragrance, Bob Mackie Fragrance and Nicole Miller Fragrance.
Further, OIIFW '09 is also pleased to have Mr. Pradeep Sood - Chair, Ontario Chamber of Commerce, Canada- that has 360 chambers of commerce with over 60,000 members under its umbrella. He is also the former President of the Indo-Canada Chamber of Commerce.
IIFW International Team:
IIFW Choreographer -Andres Aquino - Producer of Couture fashion week, New York.
All our runway models are being flown in for the event from New York and Italy.
Director Make Up -IIFW - Mahealani Diego- Hollywood Make Up Artist - Mahealani has worked with many celebrity faces. Her extensive work has appeared in various projects such as ABC's Lost, Sak's Fifth Avenue, Disney's "The Cheetah Girls" In Concert, and many more. Her fashion work has been seen in New York Fashion Week, Couture Fashion Week and Bucharest Fashion Week, among others
Director Hair Style IIFW - Federico Calce - Hair Stylist to the stars - As celebrity's stylist at NYC's Fashion Week , Federico worked with photographer Timothy Greenfield-Sanders on many celebrities like Eva Longora, Nicole Richie, Jessie Metcalfe, Catherine Zeta-Jones, Michael Douglas, Rosario Dawson, Sarah Fergusson, Katie Couric, Betsy Johnson, Rachel Hunter etc. He has coiffed the heads of countless models for Fendi, Valentino, and Armani fashion shows as well as for Oscar de La Renta. As celebrity stylist at New York's Fashion Week shows, for years Federicio has traveled between New York and Hollywood, working on film sets and becoming the stylist of choice for such actors as Nicole Kidman, Meg Ryan, Michelle Pfeiffer, Sigourney Weaver, Alec Baldwin and Mel Gibson.
About the Sponsors
Oxybleach: Title
Oxybleach is the most recommended bleach of leading beauty professionals in India. It breathes life into the skin. Today's lifestyle is the same globally - young women are stressed, fighting the vagaries of pollution, cash rich and time poor. The solution is simple: Oxygen. Oxybleach harnesses the power of Oxygen to provide the skin with instant rejuvenation. Oxybleach releases oxygen which diffuses in the surface layer of the skin. 'Hi tech emollients' present in Oxybleach prevents the oxygen from escaping making the skin look young and fresh.
Vatika: Hair Care Partner
Vatika provides superior nourishment for superior style .Vatika Almond Hair Oil is a complete innovation with its value added composition that gives superior nourishment to hair making them healthier, stronger, thicker, and shinier. Vatika reinforces oiling as a key for making hair healthy for going through the rigors of styling
Uveda: Skin care Partner
In the fast changing world ayurveda has gained importance as it has refurbished its image and has become modern and contemporary. Dabur Uveda's USP is its core philosophy 'Discover the truth - Beauty that glows from within'. It has critical herbal extracts derived from a blend of authentic ayurvedic ingredients that are documented in sacred ayurvedic scriptures. These ingredients are well researched and are known to enhance skin tone and texture. The formulations have been made in modern formats to make it relevant for the woman of today.
Crowne Plaza: Hospitality Partner
Crowne Plaza Today Gurgaon the multiple awards winning contemporary business hotel is proud to be the official hospitality partner of Indian International Fashion Week. The stylish interiors and international quality in products and services offered at this luxurious hotel are a perfect reflection of the latest fashion trends brought to India by the international fashion fraternity. This fashion event is the best way to showcase our premium product and the coming-of-age of style and fashion in India. Speaking on this occasion Shaun Langdon, Area General Manager New Delhi NCR and General Manager Crowne Plaza Today Gurgaon said "India International Fashion Week is one of the many high profile events we are proud to be associated with. Our hotel has always introduced innovative and international concepts to its elite clientele; we believe that this event is a perfect blend with the character of this modern business hotel".
Bang & Olufsen: Audio and Video Partner
Founded in 1925 in Struer, Denmark, Bang & Olufsen is world renowned for its distinctive range of design and quality of high-end, luxury audio and video that represents its vision- "Courage to constantly question the ordinary in search of surprising, long-lasting experiences". B&O is globally acclaimed as a spectacular, idea based brand. The B&O brand is sold in 100 countries across the world.
Canon: Photography and Document Partner
"At Canon, it is our aim to unleash creative potential in everyone and we are delighted to be able to provide extensive support to professional photographers, enabling them to capture striking images. With this event, Canon makes a novel statement in the world of fashion with its cutting edge photographic technology. Canon aims at many such platforms to encourage photography and spread awareness of its superior technology in the country. "said Mr. Kensaku Konishi, President& CEO, Canon India.
Expressing his views on the association, Mr. Alok Bharadwaj, Senior Vice-President, Canon India said, "The India International Fashion Week is an international Fashion event which showcases India's innovation in fashion and style. The IIFW would be extremely instrumental in exposing India to the latest and diverse fashion trends across the globe. Photography is an integral part of such events as it captures moments that matter. It is indeed matter of immense pride for Canon to associate with such an event. Canon's leading imaging solutions are used to deliver outstanding results and for that we are deploying technologies, from image capture to colour matching and professional quality printing to make this event a big hit."
Signature: Beverage Partner
"Signature created ripples in the premium segment at the time of its launch with its blend daring even the regular scotch brands. The flamboyance associated with Signature lifestyles attracted the crème de la crème in India and several international markets to be its signature patrons. It is this bold and beautiful spirit that we intend to showcase through associations such as the India International Fashion Week."
P S Gill, Chief Operating Officer North, United Spirits Limited.
Sugarfree: Health and Fitness Partner
Sugar Free has evolved over the years from a diabetic proposition to an active fitness partner of the health and fitness conscious. Concern for looks, being in shape and health are today as important as professional goals and aspirations. Given the fast and competitive lifestyles of our generation, we are always on a look out for ways to incorporate fitness in our lives. Therefore today it is more of a fashion and lifestyle brand which has chosen a platform like India International Fashion Week '09 which stands true to its brand message of lifestyle, health and fitness. They have introduced value added products like Sugar Free Dlite - ready to drink aerated beverage which is fortified with electrolytes.