Bw!tch launches its first exclusive retail outlet in New Delhi.
Bwitch! India's very own premium lingerie label from the house of Genesis Colors launched its first exclusive retail outlet in New Delhi in December 2008. Located in south Delhi's most popular shoppers paradise Greater Kailash M Block, the new outlet houses the entire portfolio of Bwitch and brings it closer to its discerning customers.
Tweet-- The store is a visual delight with ambient lighting on color block display of product. Dull gold quilted leather has been used in the sitting area of the plush changing rooms. The interiors of the store conform to the brand’s identity in terms of color, elegance as well as the rich and exquisite experience that Bwitch aims to offer its clients.
Bwitch is youthful, seductive, and fashionable lingerie for the contemporary Indian woman, who is independent and far more experimental in her choices than ever before. Fashion, form, function and fit are the key elements that Bwitch brings to you after an extensive research and study of the market. The essence of the brand lies on an understanding that lingerie beyond a piece of garment is an extension of a woman’s persona and thus Bwitch gives every woman an opportunity to reflect her individual attitude and lifestyle with an extensive range of products. A style for every mood, thought and occasion that not only compliments the outfit but also accentuates her form.
The Bwitch product range includes lingerie under six categories - Core (Regular), Occasional (Party), Functional (Dress Specific), Fun & Fantasy (Experimental and Different), Teen and Sporty, divided into moods – each of which has a theme and a concept.
The Core range is a fashionable, everyday wear comfort range with products like Cotton Candy crafted from wearable stretch cotton paired with satin straps and trims.
The Occasional range is a party collection that has products like Entice using exquisite eye lash lace and Tattoo lingerie that has floral embroidery in contrast color on a net ground.
The Functional range includes dress specific lingerie such as the push-ups and the multiways.
The Fun and Fantasy is an experimental range including the polka and the animal prints in bright and fashionable colors.
The Teen and Sporty range includes the racer-backs, trainers, camisoles and basic sports lingerie.
The Bwitch lingerie range is also available at Shopper's Stop, Lifestyle stores, Westside stores and Pyramid across Delhi, Mumbai, Bangalore, Hyderabad, Chennai and other premium retailers pan India.
“Bwitch promises to give the Indian woman all that she requires from her lingerie, i.e. a fitting, functionality, some fun and a bit of fantasy, not to mention comfort and styles that are a prerequisite that any lingerie brand must fulfill.“ says Jyoti Narula, Managing Director, Genesis Colors.
Location: M-7, Greater Kailash – 1, New Delhi.
Notes to Editor
About Genesis Colors Pvt. Ltd.
Genesis Colors Pvt. Ltd. (GCPL) is the holding company of premier fashion labels - SATYA PAUL, DEEPIKA GEHANI, SHOBHAA DE and BWITCH! – India’s first designer lingerie brand. Along with promoting these designer labels, GCPL has also ventured into multi brand retailing with its luxury retail chain – Samsaara. Established in 2001, GCPL has traversed borders and created new terrains in the ‘Business of Fashion’ under the able leadership of Managing Director Mr. Sanjay Kapoor. GCPL is the first company in the sector to have obtained private equity, hence is not only the trendsetter but also a torchbearer for the Indian fashion industry.
GCPL is modeled on the lines of international fashion conglomerates, a move that has paid rich dividends since the company now not only owns several Indian brands but is also generating interest among international brands for partnerships. GCPL is currently on a brand acquisition spree and is looking at introducing established luxury brands in the booming Indian high-end retail segment. It has effectively used multi brand stores and stand-alone boutiques to reach out to its discerning customer base both in India, as well as abroad. The labels that GCPL has acquired again reiterate the company’s strategy to reach out to audiences across age and demographics.
Genesis Colors Pvt. Ltd., has entered into a joint venture with Sports Station India Pvt. Ltd. (SSIPL), a leading player in the retail Industry, currently marketing brands like Nike, Levis, Dockers amongst others, to form ‘Genesis Luxury Pvt. Ltd’, which will market and distribute international luxury labels within the country.
Genesis Luxury has brought international luxury brands such as Aigner, Canali, Kenzo, Paul Smith and Just Cavali in the financial year 2008-09 and is planing to bring into India many more brands. Genesis Luxury Pvt. Ltd. plans to open 50 to 70 luxury retail stores for its brands across the country in the next 3-4 years.
GCPL ensures that all its brands enjoy the widest reach possible through a synchronized pan India and international distribution network and also undertakes marketing initiatives for its brands. Key members of the GCPL team include, Sanjay Kapoor, Jyoti Narula, Puneet Nanda and Nalini Gupta.