Satya Paul dresses up the leading ladies of the latest Bollywood film - Saas Bahu aur Sensex!
Lillete Dubey and Sharon Prabhakar adorn Satya Paul creations throughout the movie
Tweet-- Satya Paul, an internationally acclaimed iconic designer brand that embodies the spirit of life in all its forms through a vivid color palette, signature prints and ingenious designs has lately sponsored clothes for Warner Bros. latest production in India – the movie Saas Bahu aur Sensex.
All outfits of Lillete Dubey and Sharon Prabhakar are Satya Paul. While Lillete carries the image of a cosmopolitan Saas wearing classic Satya Paul saris such as the Polka, Tartan, Roselle and embroidered saris around her son’s wedding in the movie. Sharon Prabhakar identifies truly with the character of a typical Punjabi woman in the aesthetically printed Satya Paul Salwar Kameezes. The protagonist bride Masumeh Makhija adorns lehengas from Satya Paul’s bridal collection for her wedding day.
Kirron Kher, one of the leading stars of this movie visited the Satya Paul store at the Taj in Chandigarh early this September for a press conference. She was present at the store along with Puneet Nanda, Designer Satya Paul. Kirron was wearing one out of her classic collection of Satya Paul saris and on display at the store were the saris showcased in the film amongst the latest collection.
“ This is the first time that Satya Paul has sponsored clothes for a bollywood film. I am glad that they are distinctly identifiable in the film for their design element. Satya Paul would be looking forward to do more such projects in the future.” Puneet Nanda, Designer, Satya Paul.
Notes to Editor
About Satya Paul:
Established in 1985, Satya Paul is now known globally for its excellence in design. The look is a strong interplay of patterns and color that the New York Times has hailed as works of Kinetic Art. The label has achieved what is possibly the highest accomplishment that the style is identifiable on the street. Having re-invented the traditional sari as a modern classic, the Satya Paul product line also comprises of fusion and western clothing including scarves, bags, men’s accessories and fabrics and an entire range of classic bridal wear. Satya Paul is available through over 27 exclusive Satya Paul boutiques, and at fine stores internationally or can be ordered online from www.satyapaul.com
About Genesis Colors Pvt. Ltd.
Genesis Colors Pvt. Ltd. (GCPL) is the holding company of premier fashion labels - SATYA PAUL, DEEPIKA GEHANI, SHOBHAA DE and BWITCH! – India’s first designer lingerie brand. Along with promoting these designer labels, GCPL has also ventured into multi brand retailing with its luxury retail chain – Samsaara. Established in 2001, GCPL has traversed borders and created new terrains in the ‘Business of Fashion’ under the able leadership of Managing Director Mr. Sanjay Kapoor. GCPL is the first company in the sector to have obtained private equity, hence is not only the trendsetter but also a torchbearer for the Indian fashion industry.
GCPL is modeled on the lines of international fashion conglomerates, a move that has paid rich dividends since the company now not only owns several Indian brands but is also generating interest among international brands for partnerships. GCPL is currently on a brand acquisition spree and is looking at introducing established luxury brands in the booming Indian high-end retail segment. It has effectively used multi brand stores and stand-alone boutiques to reach out to its discerning customer base both in India, as well as abroad. The labels that GCPL has acquired again reiterate the company’s strategy to reach out to audiences across age and demographics.
Genesis Colors Pvt. Ltd., has entered into a joint venture with Sports Station India Pvt. Ltd. (SSIPL), a leading player in the retail Industry, currently marketing brands like Nike, Levis, Dockers amongst others, to form ‘Genesis Luxury Pvt. Ltd’, which will market and distribute international luxury labels within the country.
Genesis Luxury has brought international luxury brands such as Aigner and Canali and is bringing into India many more brands such as Kenzo, Paul Smith and Just Cavali in the financial year 2008-09. Genesis Luxury Pvt. Ltd. plans to open 50 to 70 luxury retail stores for its brands across the country in the next 3-4 years.
GCPL ensures that all its brands enjoy the widest reach possible through a synchronized pan India and international distribution network and also undertakes marketing initiatives for its brands. Key members of the GCPL team include, Sanjay Kapoor (Finance & Marketing), Jyoti Narula (Operations & Logistics), Puneet Nanda (Design) and Nalini Gupta (Merchandising & Retail).