Exclusive Basics lifestyle store launched at Brigade Road
Bangalore has a new hotspot for fashion conscious young men. Popular men's' leisure wear brand Basics has opened its exclusive store on Brigade Road, to cater to those wanting to buy fashionable branded apparel, with a 'value for money'. Spread over 800 sq.ft, the new 'Basics' lifestyle store is designed to provide a unique store ambience and enjoyable shopping experience with customer-friendly and fashion highlighting display styles. A wide range of trendy leisure apparel including tees, wash shirts, denims and cargos as well as accessories, is available at the store.
Tweet-- Bangalore has a new hotspot for fashion conscious young men. Popular men’s’ leisure wear brand Basics has opened its exclusive store on Brigade Road, to cater to those wanting to buy fashionable branded apparel, with a ‘value for money’. Spread over 800 sq.ft, the new ‘Basics’ lifestyle store is designed to provide a unique store ambience and enjoyable shopping experience with customer-friendly and fashion highlighting display styles. A wide range of trendy leisure apparel including tees, wash shirts, denims and cargos as well as accessories, is available at the store.
Hanif Sattar, Director, Hasbro Clothing said, “Bangaloreans are well exposed to the latest fashion trends and are keen to adopt them. The stress on good fashionable dressing and on making shopping a delightful experience among youngsters is synonymous with what Basics provides and has been a key reason for us to open an exclusive brand outlet on Brigade Road, the hub of fashion and shopping for youngsters in the city. We firmly believe the city is emerging as an important center for both our brands- Basics and Genesis.”
Apart from the Brigade road store, one more ‘Genesis Basics’ store will be launched in Jayanagar 4th block in October, including the Genesis brand of classic formal wear.
Notes to Editor
Hasbro Clothing is among the leading men’s branded apparel manufacturer and marketer in India, with 3 brands Genesis, Basics and Probase under its arm. Genesis, a classic formal brand is the flagship brand of Hasbro Clothing and Basics is a fashion lifestyle brand, positioned to cater to young fashion conscious adults in the age group of 18-40. The third brand Probase comprises of both formal and casual wear and is targeted at the mid-priced market wanting to wear branded quality apparel, with a value for money. Hasbro retails its brands through its exclusive network of ‘Genesis Basics’ outlets spread across Chennai, Coimbatore, Erode, Salem and Tirupur in Tamil Nadu; and in Pondicherry; Trivandrum, Cochin, Calicut, Trissur, Tellicherry in Kerala; Bangalore, Hyderabad, Secundrabad in the South and in Ahmedabad, Surat, Baroda, Noida (U.P) and Delhi in the North. The brands are also available in Multi Brand Outlets & leading stores in these cities. Genesis and Basics brands are available through exclusive outlets in Sri Lanka and across the Gulf.
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