Wherever you live, you are constantly running through life, competing against yourself and others. Running for success, for excess, for money – sometimes you don’t even know why everything is in such a hurry. Brace yourself for Diesel Spring Summer 2008 Timeframes collection, now launched in India which ensures you stay ahead of the game.

Diesel, the globally acclaimed casual wear brand from Italy is present over 80 countries and is a revolution among the youth. Revered as a leader in pioneering new styles, each watch in the Timeframes collection combines an exquisite design and a contemporary look with an urban flare. The watches are available in a wide range of colours with combinations in metal, leather and crystals.

Drawing inspiration from its rich past dating back to the 1970’s the collection is dynamic comprising of watches for both the urban men and women of varied tastes and preferences rejecting trends followed by typical fashionistas.

The men’s collection inspired by divers and the Wild West includes - tough watches blended in stainless steel dials with black rubber straps and a detachable crown guard, digital display divided into quadrants creating a clean futuristic look.

The piece-d-resistance is a yellow crystal watch that appears to be anchored to the Gunmetal coloured case by stainless steel side pieces. The dial is framed by retro glass that demands to be noticed whilst the black leather strap ensures a strong grip. The price range for men’s collection is between Rs. 6,495 to 12,495.

The women collection is trendy, colourful and elevates watches as a fashion brand to the next level. Inspired by modern attitudes where women break free to lead their own lives the watches exhume energy, individuality and at the same time unconventionality. Features include - diamond textured bracelet designs, stylish protective grills, mineral crystal dials, stainless steel cases, leather straps and a chain which sets your date and time with a single click. The ladies watches are in the range of Rs. 5,495 to 6,495.

These watches are available at select Lifestyle stores, Time Factory and premium watch retail stores.

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About Fossil India Pvt. Ltd:

Fossil India Pvt. Ltd. has been set up as a 100% subsidiary of Fossil to introduce the vibrant Fossil portfolio into India that includes DKNY, Burberry, Emporio Armani, Adidas, Zodiac, Diesel and Oyzterbay. Headquartered at Bangalore, the Company has a large and growing presence in India, selling through prestige retailers, department stores and chains. Fossil views India as the next major market and is in the process of setting up local manufacturing facilities.

Established in 1984 in Dallas, It was the first American brand to bring value and style to the watch category transforming the concept of timekeeping from the merely functional to chic and stylish must-haves for the wrist. Since then, the company has moved on to become one of the world’s largest fashion accessory companies. The Company operates a variety of retail formats including concessions, Fossil brand stores, outlets and multi-brand stores.