All set to storm the fashion market, Oswal Woolen Mills have unveiled their latest Monte Carlo collection named "Summerz 2008". Known for their comfort and durability, the brand has become a synonym for today's fashion statement. The collection is composed of youthful, vibrant and elegant range for both men and women, plus a range of accessories.

Having been categorized into various fashion categories ' casual, 'formal, 'ethnic, 'traditional, 'contemporary and designer wear, the latest range in fact has completely redefined that "fashion is never static." Right from fashion trousers, threaded cargos, polka shirts and striped and printed T shirts in men's category, the collection offers the dreamy mix of floral elegance with silky seduction and a reinvented timeless classic in shape of shirts and pencil denims for the women of modern world.

Ms. Monica Oswal, Executive Director, Oswal Woollen Mills (OWM), said “the range goes perfectly with the changing mores of the youth and working class which always goes in for carefree and relaxed lifestyle thereby making the brand to look for comfortable but classy wear. Monte Carlo is a brand created for a generation of women and men who wear what they like and firmly believes in individual looks. Almost every piece designed and created for “Summerz ‘08” collection depicts timeless creation blended with sophisticated simplistic detail. We hope that the summer 08 would undoubtedly become a part of everyone's life.”

In men's category, using wrinkle-resistant technology the company has sought to introduce a new breed of weaved hundred percent cotton fabric, corduroys, blended cotton, denims and cargos with more thread work and puckering looks. Predictably, the must-have garment of the season, however, would be new range of "Fashion Trousers" having exclusively embroidedinner belt which has been designed to lend individuality to every single piece. If the just unveiled collection of T shirts offers a variety of colors like pastel blue, barn red, flamingo pink, fossil brown and pool blue green, then equally mesmerizing are sober stripes with monochromatic harmonies and basic polo shirts, which are going to be year-round hit.

The range for the women, on the other hand offers every woman a personal style presented in dazzling colors and reminiscent patterns. Purple being the color of seasons has been extensively used in latest collection extending a youthful look to every single design. Using the concept of 'shimmer and shine' the women wardrobe includes cotton voile, trousers, capris. Crafted in poplin while the front buttoned collections gets fashion statement from lantern sleeves, the loosely fitted silhouette flares are there for flirty looks when teamed with tight pencil denims.

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About Oswal Woolen Mills:

Oswal Woollen Mills (OWM) is the flagship company of the Rs 2,200 crore Nahar Group, which is an industrial conglomerate with a diversified portfolio that includes spinning, knitting, fabric processing, hosiery garments, knitwear and infrastructure. Starting off as a small hosiery factory in Ludhiana in 1949. It produces a wide range of products, which include diverse type of woollen acrylic, synthetic blend yarns, lamb wool yarn, woollen viscose and acrylic tops, textile fabric, woollen hosiery, thermals, knitwear, jackets, tracks and mercerized cotton Garments.

The Company’s infrastructural base includes six factories with a huge workforce. OWM has recently become the first domestic company in the country to receive the prestigious ISO- 9001-2000 certification in the designing, knitwear, manufacturing and supplying category.