Mary Kay Inc., America’s Best Selling Brand in combined categories of Skin care & Color cosmetics* and one of the World’s leading Direct Selling companies entered Indian beauty market in September 2007. After getting an over whelming response from Indian market, Mary Kay announced the launch of its PureWhiteTM range, designed specially to give wonderful results to Indian skin type.

The PureWhiteTM range is for women who want beautiful, fairer and more radiant skin.

Talking about the new PureWhiteTM range Ms. Hina Nagarajan, Country Manager, Mary Kay India expressed, “At Mary Kay, our endeavor would be introduce break through cosmetic products to meet genuine needs of the consumer. The PureWhiteTM System is a complete solution and guarantees great results as it has a full regime of products with patent pending complexes that deliver results in a synchronized and multi action manner. The regime consists of a Cleanser, Mask, Softener, Essence, Day Lotion with Sunscreen and Night Cream. The range has been priced on the lower price end of the prestige category with a great value for money equation.”

Mary Kay Inc. develops, tests, manufactures and packages the majority of its own products at its state-of-the art plants in Dallas and China. With the addition of India to its international portfolio, Mary Kay Inc., headquartered in Dallas, Texas, has operations in well over 40 markets worldwide.

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About Mary Kay Inc.:

Worldwide, more than 1.7 million Independent Beauty Consultants currently own their own Mary Kay businesses in more than 40 global markets spread across five continents. In the U.S., Mary Kay was once again the best-selling brand in the combined categories of skin care and color cosmetics in 2006.*

Mary Kay Inc. generated approximately $2.25 billion in wholesale revenue in 2006 – a record. The Company has enjoyed tremendous international sales growth in recent years, especially in China, Mexico and Russia, the Company’s top-three international markets. In addition to India, Mary Kay’s Asia-Pacific markets include Australia, China, Hong Kong, Korea, Malaysia, New Zealand, Philippines and Taiwan.

To learn more about Mary Kay India., log on to http://www.marykay.co.in or call 1-800-11-7733.

*Based on the most-recent industry sales data according to Kline and Company, Inc.’s “Cosmetics & Toiletries USA 2006 Study.”

Mary Kay Cosmetics Pvt Ltd
Renuka Dudeja
Manager - PR, Comm.& ConsultantMarketing Programs
Tel no. 0-9818663833
Email: renuka.dudeja@mkcorp.com

Achal Paul / Neha Pathrella
Tel 011-43596661 / 2/ 3
Mobile 0-98101 62377/98106 57434
Email: achal@buzzcomm.in / neha@buzzcomm.in