Fastrack, India’s most loved youth fashion brand organizes a unique Dirt Biking experience with John Abraham-Brand ambassador Fastrack Eyegear. 5 passionate bikers from across India get a chance to interact with John and share views on a common passion-Biking.

Entries for this contest were invited in the month of December 07 on www.Fastrack.in

Participants needed to cross 3 levels in the contest:-

1. Answer - Why John, Brand Ambassador Fastrack Eyegear, was crying in the Bikers TVC;
2. What sets their mood for biking; and
3. Upload a picture of them with their bikes.

After an overwhelming response, five best and the most zealous entries were given the opportunity to take-up a challenge with John.

The five winners are - Avdhesh Arora-Pune , Ankur Agarwal-Mumbai , Rajath Chicker-Kanpur, Ravi Hedge-Mumbai and Manav Arwa-Pune.

Speaking at the finals of Fastrack Don’t Cry Johnny Contest, John Abraham, Brand Ambassador, Fastrack Eyegear, said, “I’ve been a biker myself and I understand all the difficulties of riding. I believe that every biker should wear the right kind of eyegear to protect their eyes against wind and dust. Fastrack has addressed this need by launching a Bikers Collection of sunglasses, which is a must have for all bikers”.

Hemal Panchamia, Brand Manager, Eyegear, Fastrack added, “Fastrack and John Abraham make a winning combination of youth, spirit and style. John being an avid biker himself, he easily carries-off the association of Fastrack eye gear with biking. So this has been an excellent platform for brand communication for us.”

Ravi Hedge, one of the winners from Mumbai, swarming with emotions before the event, said, “I am overwhelmed with the fact that I will be riding with John Abraham whom I look upto as a cool biker!! I am grateful to Fastrack to have given me this opportunity to meet John and show us the importance of wearing a sunglass while riding a bike.”

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About Bikers Collection

The Fastrack ‘Bikers’ collection draws its inspiration from the spirit of biking and freedom. The collection been specially designed keeping in mind the needs of a biker, and the prices have been kept very affordable. Fastrack Bikers Collection features over 25 unique styles, available in over 57 variants. The collection includes the Polarized sunglasses, Magnesium Aluminum frames, ‘Night Vision’ eyegear and the Wraps .Priced from Rs. 695 to Rs. 1995.

About Fastrack

Fastrack, India’s most loved youth fashion brand, was launched in 1997 as a sub-brand of Titan. The brand which entered the market saturated with International designer labels and has carved a niche for itself in the youth accessories market (watches and sunglasses), with designs that are refreshingly different, casual, eclectic & fun with prices that don’t burn a hole through the pocket.

Fastrack has a presence in over 6000 outlets across 800 towns, with new exclusive brand kiosks in Metro Malls and its multi-channel distribution network which covers the 228 strong World of Titan Network, 122 Large Format Chain stores viz. Shoppers Stop, Lifestyle, Central, Westside, Pantaloons and Multi-brand watch & optical outlets.

Hemal Panchamia
Brand Manager, Eyegear, Fastrack
Mobile: 09243737379
hemalp (at) titan (dot) co (dot) in

Chitra/Marisa
Madison Public Relations
Mobile: 9920337933/9820964083
chitra (at) fort (dot) madisonindia (dot) in ; marisa (at) fort (dot) madisonindia (dot) in