Wipro Consumer Care is all set to revolutionise the beauty soap market by introducing the popular Santoor White at just Rs 5/-.

The soap endowed with rich lingering fragrance, comes in an eye-catching packaging. Enriched with milk of almonds, sandal and turmeric it moisturizes the skin and makes it look younger. At Rs 5/- a lot more consumers from various segments would be able to avail a great bathing experience and the promise of younger looking skin from Santoor White.

“The Rs. 5 price will address several consumer needs at once- those who seek trials, those who are averse to large packs and those who are price conscious but still want a great bathing experience” said Mr. Anil Chugh, Senior Vice-President, (Sales and Marketing), Wipro Consumer Care.

Santoor, the flagship brand of WCCL valued at over Rs. 500 crore at consumer value, saw its All India value share rise from 6.2% to 7.8% over the last 12 months and has grown by 36% in value terms in Jan -Dec 07 over the same period last year, much faster than the category growth rate. Santoor is clearly now the third largest toilet soap brand in India. Santoor is also available in the Glycerin variant.

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About Wipro Consumer Care and Lighting:

Wipro Consumer Care and Lighting Group has a profitable presence in the branded retail market of toilet soaps, hair care soaps, hydrogenated cooking oil (vanaspati), baby care products and lighting products. Its brands include Santoor and Chandrika toilet soaps, Wipro Shikakai hair care soap, Santoor Talc, Wipro Baby Soft range of baby care products and Wipro Safewash liquid detergent. In the wellness segment, Wipro markets Glucovita Glucose powder and Sanjeevani Honey and Isabgol. In Lighting Wipro has a strong presence in commercial and institutional segment. In the domestic lighting segment Wipro has a complete range of Bulbs, Tubelights, Compact Florescent Lamps and lighting accessories.