Beyond Belief won the Gitanjali Lifestyle Salver. The newly instituted terms race for four year olds and above to celebrate Gitanjali's association with the RWITC and its racing with the Gitanjali Luxury Style Fest. The jockey was Y. S. Srinath . This race offered a huge golden salver valued at Rs.30, 000 to the winning owner. The total prize money was nearly Rs 6 lakhs.

The Gitanjali Lifestyle Salver had eight runners, all of whom were in the highest class and it was a very competitive race. The race was run at 4.30pm, after which there was a fashion display in the paddock, the prize distribution ceremony and the award of the diamond studded silver horse shoe to a lucky contestant followed. This was no ordinary horseshoe; it was made using 83grams of pure silver, encrusted with approximately 1050 diamonds and is 6carats in purity.

The winning jockey, Y. S. Srinath was presented with a Horseshoe as a memorandum of his sportsmanship. Jockey – Y. S. Srinath, Trainer – I A Sait Owner – Mr. Dilip Jhangiani, Mrs. Padmini Jhangini, (rep Equest India Pvt Ltd) and Mr. H. A. Joshi, (Centaur Thoroughbred Pvt Ltd)

The owner of the horse was also presented with a ICICI Signature Card, the first premium credit card, in India which is way above the current premium offerings. This card will be available only to a select few, and unlike most other cards on offer today, is priced. The ICICI Bank Visa Signature Credit Card allows the card member to experience a life like no other, the Signature life. Card members can enjoy an exclusive bouquet of offers and benefits valued in excess of Rs. 50,000/- including an attractive designer watch or travel vouchers for destination of your choice, besides a Rs. 3 crore air travel insurance cover. All this comes with a joining fee of Rs. 25,000/- and an annual subscription thereafter, of Rs. 2,500/-.

Present at the races were Gaurav Marya Managing Director, Gitanjali Lifestyle Ltd; Frederic Bastiat International Sales Director Time Avenue (Exclusive Switch Licencees for Nina Ricci), Sachin Khandelwal - Head Card Products Group ICICI Bank. Along with bollywood celebrities Upen Patel and Sayali Bhagat.

Speaking on the occasion Mr. Gaurav Marya Managing Director, Gitanjali Lifestyle Ltd said “ I have loved watching the races and am glad that Gitanjali has associated itself with the races, which have since time immemorial been equated with luxury, races are an equestrian sport played by kings. The association with the RWITC is fitting and the races are our salute to this association. The Gitanjali Luxury Style Fest aims to brinng all aspects of luxury under on roof and the RWITC is an ideal partner.”

Commenting on their partnership with this unique event, Mr. Vivek Jain, Chairman, Marketing Working Group, RWITC (Royal Western India Turf Club), said, “The association between The Gitanjali Group and the RWITC is a perfect fit as both are leaders in the lifestyle space. Horse racing is about thoroughbreds and fashion and is being increasingly showcased as a glamour event. Gitanjali Lifestyle is now a name to be reckoned with in the jewellery and fashion business and this co-operative venture envisages an unprecedented weekend of top sport, fashion and glamour, on a scale never before witnessed at the race course.”

“Gitanjali Luxury Style Fest 2007” started on the 22nd December and will continue till the 25th December 2007. The high-profile event aims to create India’s first annual luxury and lifestyle showcase at one of the most alluring and coveted venues in the country, Royal Western India Turf Club (RWITC).

The ongoing Gitanjali Luxury Style Fest proposes to bring the following action under the open skies – Luxury brands experience, elite celebrations, top-notch fashion designers showcases, Luxury exhibits, Race-day viewing, business networking opportunities, thematic performances, and post show parties spread across the four festive days.

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About Gitanjali Group

Gitanjali Group strategically positions itself as the leading diamond studded jewellery-manufacturing company. Gitanjali today has one of the largest fully integrated diamond and jewellery manufacturing plants in the country. The Group, which has been a pioneer in the branded jewellery industry, has always been at the threshold of boosting the production of quality jewellery, which has obliquely proved to be an excellent, branding and marketing strategy backed by a formidable retailing network - all ensuring the group an enviable advantage in the jewellery arena. The Gitanjali Group is engaged in the business of sourcing rough diamonds, its manufacture, import and export of diamonds, manufacture of plain and diamond studded gold and platinum jewellery and its marketing and domestic retailing. As Jewellery exports form one of the largest contributors to the foreign exchequers, the jewellery major Gitanjali, is one of India’s high-end contributors to the foreign exchequer as well as a major player in the domestic market.

For Further Information Contact:
Abhijeet /Rajlaxmi / Puja Tasneem N. Gandhi - 9324220015
967395553 / 9892122598 / 9820473457
Sampark Public Relations Sr. Manager – Corporate Communications