The Run organized in 8 cities namely, Bangalore, Pune, Chennai, Hyderabad, Kolkotta, Kochi, Mumbai and Noida saw participation from more than 10000 employees. Spouses and children of employees also took part in the run. The marathon was conducted in all these cities simultaneously.

Commenting on the Spirit of Wipro Run, Mr. Pratik Kumar, Executive Vice President – Human Resources, Wipro Limited said, “For three years now Wiproites have been celebrating the Spirit of Wipro which is the core of Wipro and represents what we are about. We have seen significant increase in the number of participants in these years. This year, the Run has acquired more significance with its eco-friendliness.”

In line with its Eco Eye charter, Wipro has made all efforts to make the event eco-friendly. Some of the measures include avoiding the use of posters to promote the event and online registration for participants to reduce the usage of paper. The mementoes and T-shirts distributed during the event were made of recycled material and all paper waste generated was recycled in the in-house recycling plant. Buses were also arranged to discourage use of cars by employees.

Recently Wipro Limited launched Eco-eye a corporation wide initiative on ecological sustainability. Eco-eye is Wipro’s comprehensive program that drives increasing ecological sustainability in all its operations, as also areas of its influence. The initiative attempts to engage with increasing levels of intensity with all stakeholders – Wipro’s own employees, partners, suppliers, customers and immediate communities.

In 2006, Wipro Limited rearticulated its values and called it The Spirit of Wipro. These values are Intensity to Win, Act with Sensitivity and Unyielding Integrity. The Spirit of Wipro represents what the Wipro endeavour is all about. It is the core that has driven and will continue to drive each Wiproite.

Mr. Kumar added, “The Spirit of Wipro is the core of Wipro. The Spirit is rooted in current reality, but it also represents that Wipro aspires to be – thus making it future active. The Spirit is an indivisible synthesis of all three statements. It means manifesting the three values all the time.”

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K2 – the name has been evolved from Knowledge Kingdom: The larger goal and aspiration of the organisation in as much as it is the foundation of our activities. Because knowledge and its dissemination is critical to the success of all businesses across the globe, its the beginning and end of all communication, and information.

K2 is also a motif taken from the awe-inspiring mountain peaks in the Karakoram range in the Himalayas. The second highest peak in the world is far more treacherous and difficult to ascend than the Everest. And there-in lies our goal – To be second to none!