The Network's film for World Tuberculosis Day receives acclaim

TB: Bimar Ko Nahi Bimari Ko Haraiye

TB Film snapshotTB Film snapshot

Mumbai, Maharashtra, April 4, 2017 /India PRwire/ -- TB is one of the deadliest diseases in human history. The M. tuberculosis bacteria that cause it, spreads through the air when an infected person coughs.

The disease kills almost half a million Indians every year. This comes to 1,400 deaths a day or around one death per minute. India is the world capital of TB, accounting for a quarter of the global burden.

Dr.Daksha Shah, who heads the Mumbai MCGM's TB program says, " Yes, the TB challenge is real. We were looking for a film that our health workers could use to educate the patients and remove stigma. The Network had worked extensively in the disability sector and understand storytelling. Hence, we approached them to create this film."

The film has 4 components to it. It has 3 animations

  1. TB: How does it spread
  2. TB: Cough hygiene
  3. TB: Diet and Nutrition
  4. The film that integrates all three animations into a script.

Video links:
TB: TRAILER Bimar Ko Nahin Bimari Ko Haraiye!
https://www.youtube.com/watch?v=1pi6DCmggns

TB: Bimar Ko Nahi Bimari Ko Haraiye
https://www.youtube.com/watch?v=KbUi_MICOFg

Reeta Gupta, founder The Network said, " We wanted to make a film everyone could actually use on the ground. It took 8 months of research to finalise the script. We shot in a slum in Mumbai and with the help of our partners, refined the message to a point where it could aid the fight against TB."

Many partners came together to present the film, chiefly Saksham Jan Urja and Tata Institute of Social Sciences, with support from the Tata Power Community Development Trust. The film also benefits from Amitabh Bachchan, who has been the face of TB for a long time, being a survivor himself.

The film was distributed to all the MCGM health workers via pen drives, so they could use them on the ground. Over 5000 people in TB-affected communities have watched the film on the ground, in the first week itself.

Progressing towards eliminating TB in India is critical if TB is to be eradicated worldwide by 2035, as envisaged by the World Health Organisation (WHO), or bring down the numbers significantly by 2030, as laid down in the UN Sustainable Development Goals. Such interventions will have to be deployed comprehensively to quicken the rate of decline of TB incidence from 1.5 per cent currently to 10 to 15 per cent (annually).


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