Never Seen Before Nazraana Baraat Lights Up Lucknow City

Lucknow city lit up to witness a never seen before grand baraat of Nazraana(Rio Tinto Diamonds) that was received by Actress Yami Gautam at the Reliance Jewels store in Lucknow.

Yami GautamYami Gautam

Indore, Madhya Pradesh, November 21, 2014 /India PRwire/ -- Lucknow city lit up to witness a never seen before grand baraat of Nazraana(Rio Tinto Diamonds) that was received by Actress Yami Gautam at the Reliance Jewels store in Lucknow. Rio Tinto Diamonds' flagship diamond jewellery initiative - Nazraana™ celebrated the arrival of 7 newly launched collections in Lucknow by delivering them in a grand wedding baraat to the Reliance Jewels showing room in Hazratganj. The exotic procession led by a wedding band and dancers heralded the much awaited wedding season. Yami Gautam, Bollywood actress and Brand Ambassador for Nazraana™ received the Baraatis at the Reliance Jewels store. Vikram Merchant, Manager of Rio Tinto Diamonds Mumbai office and responsible for the Nazraana™ initiative said, "Indian weddings are not just a union between the bride and groom but a coming together of two families. It brings together relatives and friends from near and far. There can be no better way to express one's gratitude to those that made the event special than by offering a gift that will last longer than the joyful memories themselves!"

Nazraana diamond gifts celebrate the thoughtfulness of the gift giver through the tagline "The heart that gifts a diamond shines like a diamond" The 7 collections - Love, Infinity, Heritage, Spirituality, Contemporary, Floral and Men's Luxury - provide gift giving options for the many Indian festive and celebratory occasions. About Rio Tinto Diamonds Rio Tinto is one of the world's major diamond producers through its 100 per cent control of the Argyle mine in Australia, 60 per cent of the Diavik mine in Canada, a 78 per cent interest in the Murowa mine in Zimbabwe. These three mines allow Rio Tinto to produce diamonds for all market segments. Rio Tinto also has an advanced diamond project in India. Rio Tinto's share of the production from its three operating mines is sold through its Diamonds Sales and Marketing office in Antwerp, Belgium with representative offices in Mumbai, Hong Kong and New York. Rio Tinto Diamonds is a leading supporter of the Kimberley Process as well as a founding member of Responsible Jewellery Council.


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