Read with FunOKPlease & Play with ToyKraft!

Tie-up to focus on developing stories into board games and puzzles

Mumbai, Maharashtra, December 5, 2013 /India PRwire/ -- Pegasus Toy-Kraft Pvt. Ltd., India's edutainment toy brand that stimulates originality and encourages creativity in children is proud to announce its strategic collaboration with Mumbai based publisher of children's books FunOKPlease. ToyKraft will soon launch different story based games on the concepts by FunOKPlease.

Speaking on the collaboration an excited Dr Shyam Makhija - Director, Business Development at ToyKraft said, "Pegasus Toy-Kraft is delighted to tie up with FunOKPlease in the new venture of licensing options of the books into puzzles and games. Dr Shyam Makhija - Director at Toy-Kraft has been associated with Preeti from her Crossword days and is looking forward to the new association. The company believes strongly in IP and has forged similar links with Patch from USA, Fragames from France, Ptotem Games, POGO-Mad and SAB TV. As both the companies address the same consumer group - children but with different merchandise, this alliance will blend well in using their synergies to come with some very exciting and new edutainment offers."

Mrs.Preeti Vyas - Founder, FunOKplease said," FunOKPlease is thrilled to partner with ToyKraft for an exciting range of toys and games based on our popular characters and books. We were keen to explore new avenues for our content and found a perfect match in ToyKraft as they share the same values as us- original concepts, relevance to the Indian context, high quality production, and affordability. We look forward to creating many exciting products together."

This collaboration will allow both partners to use their prowess in their respective segment and reach out to their overlapping target audiences and create a touch point beyond the regular.

ToyKraft and FunOKPlease intend on bringing out their first such collaboration out in January 2014.

Notes to Editor

About FunOKPlease:

FunOKPlease is a Mumbai based publisher of activity books, picture books, reference books and story books in English for children of ages of 3-10 years. FunOKPlease creates books for the curious little Indian of today. Best when you're having fun and when the content you're learning from has themes which you can relate to and recognize. Hence, the books are filled with fun exercises and engaging activities for children to make learning fun and action packed. The books aim to help kids develop an understanding of the world around them; learn important educational concepts and life learning skills, all in a context that is distinctly modern and Indian.

About Pegasus Toy-Kraft Pvt Ltd:

Pegasus Toy-Kraft Pvt Ltd., established in year 2007, offers a wide range of toys providing children with a stimulating platform that fosters personal expression and intellectual growth. The toys provide vistas in opening a child's mind to new ideas and skills. Whether it is play or educational value in a preschool toy, assembling skills in metal construction kits, creative ability in the craft and hobby range or learning skills encountered with puzzles and board games - all the products have been carefully researched and developed with these values in mind.

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