Nick India Set For Its Next Phase Of Growth
Announces aggressive plans for the next year; changes logo & aligns with Global Network
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-- Nick India the leading kid's entertainment brand, today announced its aggressive plans to further reinforce its leadership. As a part of a mega 360-degree approach; the channel has announced an array of initiatives around programming, digital, on-ground, marketing and consumer products. This rebranding promises to create surprising and playful entertainment experiences at every kid touch point. To kick start the process, Nick India along with its global network introduces a new logo that marks a departure from the familiar 'splat' in favor of a more uniform look.
The new Nick logo contemporizes the brand, making it more relevant to kids. This also signals a new era of Nick to the Gen Y kid across the country. On the programming front, Nick will see new-age local animation and live action shows that are sure to take kid engagement to an all-new level. The channel is all set to introduce iconic acquisitions like Artzooka, Dreamkix and many more, to widen the array of Nick's offerings. That apart, on the digital front kid's will be able to catch brand new exciting games and applications on www.nickindia.com which is sure to the wired generation.
Nina Elavia Jaipuria, Sr. VP and GM, Nick India said, "Over the last 2 years, we've been the fastest growing brand in the kid's entertainment space. With innovative, pioneering initiatives across platforms, we aim to further dominate our leadership and widen the gap with other players in this space." Nina further added, "We are sure that these efforts will help us grow many folds serving the whole family, with kids always at the centre."
Steve Grieder, EVP, Nickelodeon International said, "The 'one brand' philosophy signals Nickelodeon's continued effort in serving kids and families through TV, online, consumer products, recreation and theatrical, as well as heightening its ability to seamlessly navigate audiences across its targeted multi-screen entertainment. By bringing together the entire multi-platform portfolio under the single Nickelodeon umbrella, we will really reinforce Nickelodeon's leadership in India as a brand that services the whole family, with kids first and always at the centre."
Most recently, Nick forayed into the south market with two more languages - Tamil and Telegu. The channel now available in 4 languages (including Hindi and English) is viewed by 32mn households in India. Apart from innovative and interesting shows on the channel, Nick India takes the brand beyond television to wherever kids are with a whole lot of on ground activities like Let's Just Play and The Big Green Help. Nick's Consumer Products encapsulates diverse products and categories of its iconic characters and is present in over 30 categories and has launched more than 500 SKU's. The products have a massive presence across the country in all leading retail outlets and 2010 will showcase a whole new exciting range that will hit shelves.
Notes to Editor
About Nick India
Nick, India's leading kids brand and a part of Viacom18, is available in over 32.75 mn households in the country. It is a 24-hour pay channel in Hindi, with the option of an English audio feed on DTH. With an approach that puts 'kids first', Nick takes pride in encouraging kids to be themselves - funny, messy and free-spirited. Being true to its philosophy of connecting with kids wherever they are, Nick gives kids a complete multi platform brand experience. The touchpoints range from on ground interactions, digital innovation and consumer products to name a few. Nick has today become the preferred comedy destination for kids in India, with shows like SpongeBob SquarePants, Ninja Hattori, Perman, Mighty Cat Masked Niyandar, Oggy and the Cockroaches and Chibi Maruko Chan amongst many others. Believing that 'education' and 'entertainment' go hand-in-hand at a young age, Nick offers 'edu-taining' shows like Dora the Explorer and Go Diego Go amongst others in its pre-school block - Nick Jr. Given its 'award-winning', 'well-researched' and 'safe' shows, it's no surprise that Nick enjoys equal support from the parents as well. Outside India, Nickelodeon, (as it is known internationally), is the world's number-one entertainment brand dedicated to kids and is viewed in more than 202.3 million households in 170 territories across the world including countries in Africa, Asia and the Pacific Rim, Latin America, Europe, CIS/Baltic Republics and the US, making it the most widely distributed television channel in the world.
