Joyride For Office-Goers With 92.7 BIG FM In Kolkata
92.7 BIG FM in yet another unique initiative to come close to its audience arranged a complimentary drop for the commoners during the office hours round the City in a BIG FM bus. The BIG Bus identified several busy routes in Kolkata like Ultadanga to Sector V, Ruby General Hospital to Sector v, Gariahat to BBD Bag, Chingrighata to park street, Baghuihati to BBD Bag, Tollygunge to sector V, Tollygunge to BBD BAG, Park circus to Sector V, on which the bus would travel. The BIG FM bus was given a total make over with red carpets and cushions thereby transforming it into a mini lounge with BIG CHUMUK being played in the background. The commuters were also provided with refreshments which made it a stress-free journey for them. An extensive on-air promotion of this unique initiative helped BIG FM to reach out to the maximum number of people in the city. About Reliance Broadcast Network Limited Reliance Broadcast Network Limited is part of the Reliance ADA Group. One of India's youngest media houses, it has grown at a steady pace becoming one of India's leading media businesses. RBNL currently has play in the spaces of Radio, Experiential Marketing, Out of Home and Digital and specializes in creating & executing integrated solutions for clients, across the country. 92.7 BIG FM- the radio brand pioneered the spread of FM entertainment with the launch of its 45 station network, reaching out to over 200 million Indians. The company offers a truly integrated solution to clients having build significant multi media capabilities. BIG Street - in the business of out of home media, BIG Events - specializes in event creation & management BIG Live - in the business of creating, managing and commercializing multi-brand engagement IPs in the space of entertainment, BIG Rural - offers holistic solutions for clients' rural marketing requirements and BIG Digital - an initiative in the digital space offering mobile and online solutions.
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JOYRIDE FOR OFFICE-GOERS WITH 92.7 BIG FM IN KOLKATA
-- 92.7 BIG FM in yet another unique initiative to come close to its audience arranged a complimentary drop for the commoners during the office hours round the City in a BIG FM bus.
The BIG Bus identified several busy routes in Kolkata like Ultadanga to Sector V, Ruby General Hospital to Sector v, Gariahat to BBD Bag, Chingrighata to park street, Baghuihati to BBD Bag, Tollygunge to sector V, Tollygunge to BBD BAG, Park circus to Sector V, on which the bus would travel.
The BIG FM bus was given a total make over with red carpets and cushions thereby transforming it into a mini lounge with BIG CHUMUK being played in the background. The commuters were also provided with refreshments which made it a stress-free journey for them.
An extensive on-air promotion of this unique initiative helped BIG FM to reach out to the maximum number of people in the city.
Notes to Editor
About Reliance Broadcast Network Limited
Reliance Broadcast Network Limited is part of the Reliance ADA Group. One of India's youngest media houses, it has grown at a steady pace becoming one of India's leading media businesses. RBNL currently has play in the spaces of Radio, Experiential Marketing, Out of Home and Digital and specializes in creating & executing integrated solutions for clients, across the country. 92.7 BIG FM- the radio brand pioneered the spread of FM entertainment with the launch of its 45 station network, reaching out to over 200 million Indians. The company offers a truly integrated solution to clients having build significant multi media capabilities. BIG Street - in the business of out of home media, BIG Events - specializes in event creation & management BIG Live - in the business of creating, managing and commercializing multi-brand engagement IPs in the space of entertainment, BIG Rural - offers holistic solutions for clients' rural marketing requirements and BIG Digital - an initiative in the digital space offering mobile and online solutions.
