BIG LIVE celebrates ''Coca-Cola Football'er Hullor, 2010''
As a mark of the football frenzy that grips the city of Kolkata every four years, BIG Live announced its mega celebration of football called "COCA COLA FOOTBALLER HULLOR", adding to the fervor of the FIFA World Cup TM 2010. As a part of this event, Coca Cola is inviting paras to show off their passion for football by decorating their clubs/paras in the theme of their favored team participating in the football World Cup. Coca Cola is also inviting individuals to show their football mania - by dressing up as their favourite footballer. To celebrate the activity, a Coca Cola celebration canter is touring the entire city - visiting para to para and asking people to show off their passion for football by participating in contests related to football. During this activity, 100 paras across Kolkata, South and North 24 Parganas, Howrah and Hooghly will be competing for the position of Country Fan Club and more than 500 individuals will compete for the Country Ambassador position. The para clubs will be shortlisted by a 2 member jury team comprising Prasun Banerjee (Former Kolkata Maidan star) and Tollywood celebrity Monami Ghosh. The final event was held on the 26th of June at Swabhumi - where the Winners for both Coca Cola Country Fan Club Contest and Coca Cola Country Ambassador Contest were announced and awarded. The prize distribution ceremony was enlivened by live performance by the popular Bangla Band Bhoomi and a dazzling theme-based fusion dance of the ongoing World Cup. The Coca Cola Country Fan Club Contest Winners from two zones were gratified with 42" LCD Television & Cash of Rs 50,000 respectively and the Coca Cola Country Ambassador Contest Winners from two zones were gratified with 22" LCD Television & Cash of Rs 25,000. Speaking on the occasion, Navneeth Mohan, National Head - BIG LIVE said, "Kolkata is perhaps the most football crazy city in the entire country - and during every FIFA World Cup TM the frenzy reaches a different level. Celebration of football is something that unites the entire city in a single thread and Coca Cola, as official partners of FIFA World Cup TM 2010, has concentrated on celebrating the best moments in life. At Big Live we have brought these two threads of Coca Cola's celebration theme and the love of football to create a compelling consumer engagement for Coca Cola,, and we now want to give the para clubs and the football fans a unique platform to celebrate their favourite teams and players." About Reliance Broadcast Network Limited. Reliance Broadcast Network Limited is part of the Reliance ADA Group. One of India's youngest media houses, it has grown at a steady pace becoming one of India's leading media businesses. RBNL currently has play in the spaces of Radio, Experiential Marketing, Out of Home and Digital and specializes in creating & executing integrated solutions for clients, across the country. 92.7 BIG FM- the radio brand pioneered the spread of FM entertainment with the launch of its 45 station network, reaching out to over 200 million Indians. The company offers a truly integrated solution to clients having build significant multi media capabilities. BIG Street - in the business of out of home media, BIG Events - specializes in event creation & management BIG Live - in the business of creating, managing and commercializing multi-brand engagement IPs in the space of entertainment, BIG Rural - offers holistic solutions for clients' rural marketing requirements and BIG Digital - an initiative in the digital space offering mobile and online solutions.
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BIG LIVE celebrates ''Coca-Cola Football'er Hullor, 2010''
-- As a mark of the football frenzy that grips the city of Kolkata every four years, BIG Live announced its mega celebration of football called "COCA COLA FOOTBALLER HULLOR", adding to the fervor of the FIFA World Cup TM 2010.
As a part of this event, Coca Cola is inviting paras to show off their passion for football by decorating their clubs/paras in the theme of their favored team participating in the football World Cup. Coca Cola is also inviting individuals to show their football mania - by dressing up as their favourite footballer. To celebrate the activity, a Coca Cola celebration canter is touring the entire city - visiting para to para and asking people to show off their passion for football by participating in contests related to football.
During this activity, 100 paras across Kolkata, South and North 24 Parganas, Howrah and Hooghly will be competing for the position of Country Fan Club and more than 500 individuals will compete for the Country Ambassador position.
The para clubs will be shortlisted by a 2 member jury team comprising Prasun Banerjee (Former Kolkata Maidan star) and Tollywood celebrity Monami Ghosh.
The final event was held on the 26th of June at Swabhumi - where the Winners for both Coca Cola Country Fan Club Contest and Coca Cola Country Ambassador Contest were announced and awarded. The prize distribution ceremony was enlivened by live performance by the popular Bangla Band Bhoomi and a dazzling theme-based fusion dance of the ongoing World Cup.
The Coca Cola Country Fan Club Contest Winners from two zones were gratified with 42" LCD Television & Cash of Rs 50,000 respectively and the Coca Cola Country Ambassador Contest Winners from two zones were gratified with 22" LCD Television & Cash of Rs 25,000.
Speaking on the occasion, Navneeth Mohan, National Head - BIG LIVE said, "Kolkata is perhaps the most football crazy city in the entire country - and during every FIFA World Cup TM the frenzy reaches a different level. Celebration of football is something that unites the entire city in a single thread and Coca Cola, as official partners of FIFA World Cup TM 2010, has concentrated on celebrating the best moments in life. At Big Live we have brought these two threads of Coca Cola's celebration theme and the love of football to create a compelling consumer engagement for Coca Cola,, and we now want to give the para clubs and the football fans a unique platform to celebrate their favourite teams and players."
Notes to Editor
About Reliance Broadcast Network Limited
Reliance Broadcast Network Limited is part of the Reliance ADA Group. One of India's youngest media houses, it has grown at a steady pace becoming one of India's leading media businesses. RBNL currently has play in the spaces of Radio, Experiential Marketing, Out of Home and Digital and specializes in creating & executing integrated solutions for clients, across the country. 92.7 BIG FM- the radio brand pioneered the spread of FM entertainment with the launch of its 45 station network, reaching out to over 200 million Indians. The company offers a truly integrated solution to clients having build significant multi media capabilities. BIG Street - in the business of out of home media, BIG Events - specializes in event creation & management BIG Live - in the business of creating, managing and commercializing multi-brand engagement IPs in the space of entertainment, BIG Rural - offers holistic solutions for clients' rural marketing requirements and BIG Digital - an initiative in the digital space offering mobile and online solutions.
