This monsoon, get stylish with Dora the Explorer and SpongeBob SqaurePants raincoats!

Nick launches exciting, vibrant and colorful SpongeBob and Dora raincoats to keep rain at bay, now kids can take Dora and SpongeBob everywhere!

Raincoats by NICKRaincoats by NICK

Mumbai, Mh, June 16, 2010 /India PRwire/ -- Are you worried that the rain is going to pour on your plans? This year don't let the monsoon spoil all your fun. Nick launches exciting, vibrant and colorful SpongeBob and Dora raincoats to keep rain at bay, now kids can take Dora and SpongeBob everywhere!

More reasons for Dora the Explorer fans to celebrate, as Nick brings special Dora raincoats. Big, short, tall & small sizes are available for kids in the age group of 2 to 12. They are available in beautiful and vibrant colors like pink and green and adorable designs to choose from. Price range is between Rs.510/-to Rs.630/- only.

There's a special treat for all SpongeBob fans too... this is your chance to soak in all the fun with the champ himself! Priced between Rs.170/- to Rs.420/-, these lively and colorful SpongeBob raincoats and striking designs will hit markets too! The SpongeBob and Dora raincoat collection will be available at all leading retail stores.

The rains become exciting as you enjoy the company of your favorite Nicktoons, SpongeBob SquarePants and Dora the Explorer! Don't stop yourself from stepping out in the rains, put on your Nick raincoats and take the gloom out of the monsoon.

So step it up and beat the rains with color and style!
Pour into the nearest mall and grab your shield for the monsoon!

Notes to Editor

About Nick Consumer products

Nick consumer products encapsulate diverse products and categories of its iconic properties like Dora the Explorer, SpongeBob SquarePants, Ninja Hattori among others. It is present in over 15 categories and has launched more than 300 SKU's since it was started in the year 2006. The products have a massive presence across the country in all leading retail outlets.

About Nick India

Nick, India's leading kids brand and a part of Viacom18, is available in over 32.66 million households in the country. It is a 24-hour pay channel in Hindi, with the option of an English audio feed on DTH. With an approach that puts 'kids first', Nick takes pride in encouraging kids to be themselves - funny, messy and free-spirited. Being true to its philosophy of connecting with kids wherever they are, Nick gives kids a complete multi platform brand experience. The touchpoints range from on ground interactions, digital innovation and consumer products to name a few. Nick has today become the preferred comedy destination for kids in India, with shows like SpongeBob SquarePants, Ninja Hattori, Perman, Mighty Cat Masked Niyandar, Oggy and the Cockroaches and Chibi Maruko Chan amongst many others. Believing that 'education' and 'entertainment' go hand-in-hand at a young age, Nick offers 'edu-taining' shows like Dora the Explorer and Go Diego Go amongst others in its pre-school block - Nick Jr. Given its 'award-winning', 'well-researched' and 'safe' shows, it's no surprise that Nick enjoys equal support from the parents as well. Outside India, Nickelodeon, (as it is known internationally), is the world's number-one entertainment brand dedicated to kids and is viewed in more than 202.3 million households in 170 territories across the world including countries in Africa, Asia and the Pacific Rim, Latin America, Europe, CIS/Baltic Republics and the US, making it the most widely distributed television channel in the world.

About Viacom 18 Media Pvt. Ltd

Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B, world's leading entertainment content company, comprising brands like BET, MTV Networks and Paramount Pictures) and the Network18 Group, (one of India's leading full play media conglomerates with interests in television, internet, filmed entertainment, mobile content & allied businesses, comprising brands like CNBC TV18, CNBC Awaaz, Newswire18, moneycontrol.com, CNN-IBN, IBN 7, Homeshop18 and E18 amongst others). The joint venture includes leading brands across television, film and digital media to build one of India's leading multimedia entertainment powerhouse. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand - MTV, the fastest growing kids channel - Nick, India's only International Music & Lifestyle channel - Vh1 , Studio18, a new-age motion picture brand that produces, acquires and distributes Hindi films and India's leading Hindi General Entertainment channel - COLORS. This apart, Viacom18 also runs Viacom's consumer products business in India. Viacom18 brings together the unique strengths of two formidable partners, thus forming an entertainment conglomerate that will have a competitive advantage in serving the needs of both viewers and advertisers. For more information on Viacom18, Viacom or Network18, log on to www.viacom18.com, www.viacom.com and www.network18online.com respectively.


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