Director J.J. Abrams’ Star Trek soars onto Big Home Video
Star Trek - $375 Million Worldwide Sensation Beams Up To DVD And VCD on October 28, 2009
Tweet-- This year audiences were thrilled at the triumphant voyage of the Starship Enterprise and her young and vibrant crew in movie theatres — and on October 28, 2009, the fans in India will go where no one has gone before when STAR TREK debuts on Home Video by BIG Home Video in association with Paramount Home Entertainment Global.
Bursting with “spectacular action” (Hollywood Reporter) and “pure filmmaking exhilaration” (Rolling Stone) director J.J. Abrams’ sensational reinvention of the “Star Trek” franchise was hailed by critics and embraced by long-time and new fans alike, earning over $375 million at the worldwide box office. Starring a hot young cast including Chris Pine (Carriers), Zachary Quinto (Heroes), Zoe Saldana (Avatar), Karl Urban (The Bourne Supremacy), John Cho (Harold & Kumar Go To White Castle), Anton Yelchin (Terminator Salvation) and Simon Pegg (Shaun of the Dead). The global smash hit also features seasoned actors such as Eric Bana (Munich), Bruce Greenwood (National Treasure: Book of Secrets), Winona Ryder (Girl, Interrupted) and the original Spock himself, Leonard Nimoy.
In India, Star Trek fans would be amongst the privileged few to catch the movie ahead of most Western countries. Star Trek is being released on DVD (MRP Rs 599), English VCD (MRP Rs 299) and Hindi VCD Hindi (MRP Rs 99/-). The DVD includes the following special features:
• Commentary by director J.J. Abrams, writers Robert Orci and Alex Kurtzman, producer Damon Lindelof and executive producer Bryan Burk.
• A New Vision — J.J. Abrams’ vision was not only to create a Star Trek that was a bigger, more action-packed spectacle, but also to make the spectacle feel real. Every aspect of production, from unique locations to the use of classic Hollywood camera tricks was guided by this overall objective.
• Gag Reel — Bloopers featuring the entire principal cast.
The release of Star Trek on Home Video will be promoted by radio partner Radio City, via RJ mentions and contests in seven cities including Mumbai, Pune, Ahmedabad, Delhi, Bangalore, Hyderabad & Chennai. The release communication is also reaching out to the target group through a Coming Soon ad in Chip, the leading gadget magazine, followed by contests in CHIP, T3 & Man’s World. As part of the on-ground activities, BIG Home Video has also tied up with the JavaGreen chain of coffee shops, across Mumbai, Delhi, Pune, Hyderabad, Bangalore & Chennai, wherein consumers can take part in an exciting contest and win Star Trek DVDs.
Kulmeet Makkar, CEO, BIG Music & Home Entertainment says, “We are pleased to release Star Trek, the new avatar of the landmark sci-fi franchise, which would greatly appeal to action-adventure fans as well as Star Trek fans.”
Notes to Editor
About BIG Music & Home Entertainment:
BIG Music & Home Entertainment has taken significant strides towards its objective of emerging as a dominant player in the Indian Music and Home Entertainment industries.
Apart from releasing chart-busting music of Hindi films like Luck By Chance, Rock On!!, the company has also released blockbusters such as Welcome, Jodhaa Akbar, Singh is Kinng , Rock On!! and Ghajini on home video.
The company is the exclusive licensee to the best of Hollywood’s prestigious studios - Universal Pictures International BV, Warner Home Video, Paramount Home Entertainment Global & DreamWorks Animation SKG, Inc. With its robust pan-India distribution network, the company ensures reach for these Hollywood products, not only in urban markets but also mass markets. BIG Home Video has launched iconic movies like The Godfather Trilogy, Gran Torino, The Curious Case of Benjamin Button, State of Play, Moonwalker and Monsters Vs. Aliens, amongst others in Blu-ray, DVD and VCD formats. Our forthcoming releases include 2009’s blockbusters such as Star Trek, Harry Potter and the Half-Blood Prince, The Hangover, Transformers 2, Inglourious Basterds and Public Enemies. Visit us at www.bigvideo.co.in and www.bigmusic.co.in
