Shemaroo Entertainment & MoMedia sign exclusive deal with BT Vision for new UK Bollywood VoD service
Shemaroo Entertainment, a leading entertainment company from India and MoMedia International, a leading digital distributor and manager of Video on Demand (VoD) services backed by Endemol, have concluded an exclusive five year deal with BT Vision to create and manage Bolly & Beyond, its brand new South Asian VoD service for the UK.
-- Shemaroo Entertainment, a leadingentertainment company from India and MoMedia International, a leading digitaldistributor and manager of Video on Demand (VoD) services backed by Endemol, haveconcluded an exclusive five year deal with BT Vision to create and manage Bolly & Beyond, its brand new SouthAsian VoD service for the UK.
Shemaroo and MoMedia will manage andmarket Bolly & Beyond, a subscriptionservice due to launch later in September 2009 on British Telecom’s IPTVplatform, BT Vision. The service will target South Asian communities in the UKwith a mix of Bollywood movies, music and television shows and will beavailable to subscribers for £6.85 per month.
Commenting on the deal, Jai Maroo,Director, Shemaroo Entertainment, said: “We are delighted to be workingexclusively with BT Vision on this brand new VoD service. With our large anddiverse library of content and our strong relations with all the major contentproducers in India, we are excited to be providing a unique entertainmentpackage to the South Asian communities residing in the UK. As a major content companywe strive to innovate in the digital space.”
Lucas Bertrand, Co-Founder &CEO, MoMedia International, added: “We are proud to be offering our managed VoDsolution to BT. We are seeing an increasing number of platforms outsourcing allor part of their digital TV services to specialist partners such as ourselves.”
Marc Watson, CEO, BT Vision, said: “We aredelighted to be bringing a wide range of quality South Asian programmes to BTVision. Bollywood fans can now choosefrom an extensive library of TV and Film and watch what they want, when theywant it. This is a great addition towhat is already the UK'sbiggest on demand service for TV, film, kids, music and replay programmes.”
Notes to Editor
About ShemarooEntertainment:
ShemarooEntertainment Pvt. Ltd. is an integrated Film Production, Post Production, Distribution and Animation player specialising in Broadband, Internet, IPTV, Mobileand other emerging technologies.
Shemaroo Entertainment has a library of over 1000titles spanning Bollywood, Regional Cinema, Social, Cultural, Spiritual,Health, Lifestyle, Documentaries and Short Films from the Indian Subcontinent.
Shemaroo Entertainment is a one-stop-shop providingend-to-end content solutions to leading service providers across the globe.Shemaroo has created a robust mechanism for content identification,acquisition, repurposing, format conversion, packaging, positioning, promoting,marketing and managing content.
For more information visit www.shemaroo.com
About MoMedia International:
MoMediaInternational is a leading digital distributor and manager of VoD & DigitalTV services for Mobile, Web and IPTV platforms. Backed by Endemol, MoMedia manages the digitalrights to thousands of hours of content from 130+ production companies,distributing content globally onto mobile, web, IPTV, gaming and connected TVplatforms. The company also distributes channels that are designed specificallyfor digital platforms. MoMedia was founded in 2004 by Lucas Bertrand and MarkBenmore.
Visit MoMedia International’s website at www.momediatv.com