BIG FM Launches Shimla STATION ! BIG FM Completes phase II of expansion in India
Himachal Pradesh gets it's 1st Private FM Radio Station
Tweet-- BIG FM, a radio initiative from Adlabs Films Ltd. and India’s biggest FM radio network is proud to announce launch of 91.9 FM radio station in Shimla. With the launch of Shimla FM radio station Big FM expands its network to 45 FM radio stations across India. This also marks the entry of India’s first private FM station in the state of Himachal Pradesh offering a new form of entertainment to the people of the Queen of the Hill….The Station was launched by the Chief Minister of the State Sh. Prem Kumar Dhumal.
BIG FM’s journey spans over 3 years of successful operations offering entertainment through 45 FM radio stations covering 1000 towns, 50,000 villages and reaching out to 200 million people across India. Big FM also operates a FM radio station in Singapore. The BIG FM journey has the distinction of being the first to launch 45 stations in a short span of 18 months (Including Singapore). While In the rest of the country BIG FM can be tuned into the frequency on 92.7 FM, in Shimla, people can listen to BIG FM at the frequency of 91.9 FM.
As a FM radio network with the largest footprint in the INDIA, BIG FM has been instrumental in spearheading FM radio to newer heights. Innovative music concepts based on extensive consumer research has provided the greater leadership and listnership to Big FM. With its distinctive content and innovative promotion BIG FM has played a pivotal role in making radio a preferred medium to reach out to the masses. BIG FM will offer an entertaining line up of radio programming based on popular culture of Shimla and Himachal Pradesh. The Radio Jockeys (RJ) hosting shows are deeply connected with the city’s rich culture and heritage. Be it the latest chartbuster music, or updates on traffic, health, stock market, leisure and entertainment, BIG FM will not only entertain but also inform and empower the listeners of the city in its UNIQUE style!
In Shimla, BIG RJ Pankaj, Shalini, Satya & Sophie will be entertaining the City, and the adjoining areas. The joyride will start at 6:00am every morning with Devotional Music during 6:00 am to 7:00am. This will be followed by “BIG Chai” by RJ Shalini from 7.00 am to 11.00 am. 11.00 am - 2.00 pm will be ‘Aap ki Khatir’ a special three hour request show will feature songs requested by People of Shimla. RJ Satya will entertain the City with his on-air show “BIG Geri” during 2:00 pm – 5:00 pm. 5.00 pm – 9.00 pm will be “Citi Baje Ke” – a show by RJ Pankaj, followed by “9 Baje ki Setting” by RJ Sophie from 9.00 pm to 11.00 am. With this wholesome entertainment mix, the Station is all set to keep the people of the City tuned to BIG 91.9.FM.
Commenting on the feat and its grand entry into the city, Mr. Himanshu Shekhar, Business Head – North & West, BIG FM said, “We are privileged to launch First private FM radio station of Himachal Pradesh in Shimla. Our constant endeavor has been to serve listeners with popular music and creating humor in lives. We are committed to create a radio station which will positively impact people’s lives and become a preferred entertainment option. We are thankful for affection and encouragement received from all of you in Shimla”.
Annexure:
BIG FM’s presence in other cities include:
Jammu
Srinagar
Aligarh
Agra
Kanpur
Allahabad
Jodhpur
Kota
Ajmer
Udaipur
Asansol
Jamshedpur
Guwahati
Jhansi
Bikaner
Chandigarh
Hisar
Bareily
Bhopal
Goa
Mangalore
Mysore
Rajkot
Rourkela
Solapur
Surat
Tirupathi
Trivandrum
Vadodara
Vishakhapatnam
Guwahati
Gwalior
Indore
Jalandhar
Patiala
Amritsar
Bhubaneswar
Shimla
BIG FM can be tuned into the frequency of 92.7 all over the country and at frequency of 91.9 in Shimla
Notes to Editor
BIG FM. Suno Sunao, Life Banao!
About BIG FM
BIG FM, India’s No. 1 FM Station and a Radio initiative from Adlabs Films Ltd., since its first station launch in September 2006, has expanded at a phenomenal pace creating history by launching its 45 station network in 18 months, including an FM station in Singapore. Having completed its goal of a Pan Indian presence spanning 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the sub-continent, the brand is now looking towards expanding to more cities within the country as well as overseas. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Within a short span of time with distinctive content and innovative promotion, BIG FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead.